The Growing Need for Multilingual Real Estate Marketing Walking into open houses these days, you’ll hear conversations in Spanish, Mandarin, Arabic, and French just as often as English. The North American real estate landscape has shifted dramatically, and honestly, if you’re still creating listings in English only, you’re missing out on a huge chunk of…
You’ve probably wondered if those AI real estate description tools can actually “see” what’s in your property photos. I get this question all the time from agents who want to know if the technology is worth the investment. The short answer? Yes, but it’s more complex than you might think. Let me walk you through what’s really…
1. Why Getting MLS Listings Right Matters If you’ve ever listed a home on the MLS, you know how long it can take. Every field, every word, matters. Buyers don’t read everything—but they do skim. If the description is vague or sloppy, people scroll right past. These days, buyers expect high-quality photos and clear, punchy…