You know that feeling when you’re about to hit “publish” on a property listing and wonder if there’s something in your description that could get you in trouble? I’ve been there more times than I care to admit. The real estate world is full of legal traps that can cost us thousands of dollars and…
The Power of AI in Real Estate Marketing Let me tell you something – after 15 years in this business, I’ve written thousands of property listings. And honestly? Most of them probably put people to sleep. You know the drill: “Beautiful 3-bedroom home with updated kitchen.” Boring, right? But here’s what I’ve learned recently: AI…
As a real estate professional with over a decade of experience in the North American market, I’ve witnessed firsthand the dramatic transformation of how we create and market property listings. What once took me an entire afternoon – crafting compelling descriptions, coordinating photography, and formatting content for multiple platforms – can now be accomplished in…