As a real estate professional with over a decade of experience in the North American market, I’ve witnessed firsthand the dramatic transformation of how we create and market property listings. What once took me an entire afternoon – crafting compelling descriptions, coordinating photography, and formatting content for multiple platforms – can now be accomplished in…
The New Front Line of Real Estate Buyers today are online first. They scroll listings before talking to anyone, and they decide within seconds if they want to see a home. That means pictures matter more than ever. Before, I spent hours (sometimes days) setting up furniture, cleaning, hiring photographers. Now? I’ve switched to AI…
1. Rethinking the Role of the Realtor in 2025 Being a real estate agent isn’t what it used to be. These days, just opening doors and handling paperwork isn’t enough. Buyers and sellers expect more from us now—faster response times, better market knowledge, and a legit online presence. With everything going digital, our role has…
Let me start with a confession: I used to think AI in real estate was just another tech buzzword. Something flashy for the headlines, not something I’d actually use to close more deals. But that changed fast. Once I saw what AI could actually do—not in theory, but in the day-to-day grind of being a…
1. The Real Struggle with MLS Data I’ll be honest—I’ve spent countless hours wrestling with MLS data. Copying and pasting property info from one system to another, double-checking square footage, school zones, community details…it’s a time suck. On top of that, I’ve had to write descriptions that actually catch a buyer’s interest. Some days, I…
The Market Has Changed—And So Must We When I first started as a real estate agent, things moved at a different pace. Clients would browse newspaper listings, visit open houses on weekends, and take their time deciding. Today, everything’s flipped. Buyers expect instant information, fast responses, and high-quality visuals. They’re scrolling Zillow, Redfin, and social…