Let me tell you something that might surprise you – I’ve been analyzing real estate markets for over a decade, and the biggest game-changer I’ve seen isn’t interest rates or inventory levels. It’s how we present properties visually. Just last month, I was reviewing listing performance data across three major metropolitan areas. The numbers were…
The Dawn of AI in Real Estate Marketing I’ll be honest with you – when I started in real estate back in 2013, creating a single listing was a nightmare. Between coordinating photographers, writing descriptions, designing flyers, and posting across multiple platforms, I’d easily spend 6-8 hours per property. And that’s if everything went smoothly,…
The 2025 Real Estate Battlefield: Why Winning Listings Is Tougher Than Ever Let’s be honest. Getting listings these days is no joke. It’s noisy out there. Everyone’s a “local expert,” clients do their own research, and attention spans are shorter than ever. In 2025, sellers expect instant results and polished marketing right out the gate….
Why Real Estate Marketing Is Broken — And What Needs to Change If you’re a real estate agent in North America, you’ve probably had days where listing a property takes way too much time. You’re writing property descriptions, coordinating with photographers, talking to designers for staging or flyers, and trying to keep everything aligned across…