Look, I’ll be straight with you. When I started in real estate 15 years ago, writing property descriptions was honestly one of my least favorite parts of the job. I’d sit there staring at a blank screen, trying to make “3 bedrooms, 2 bathrooms” sound exciting. Fast forward to today, and AI has completely changed…
The New Era of Real Estate Personal Branding Look, I’ve been in this business for over a decade, and I can tell you that the real estate game has changed completely. Back when I started, having a good website and maybe posting on Facebook once a week was enough to stay competitive. Not anymore. Today’s…
The Digital Transformation of Real Estate Marketing I remember when I first started in real estate back in 2013. Marketing a property meant hiring a photographer, waiting days for edited photos, manually writing descriptions, and then copying and pasting the same content across different platforms. It was exhausting, time-consuming, and honestly, pretty inefficient. Fast forward…