The Evolution of Property Marketing in the Digital Age The way we market properties has changed completely over the past few years. I remember when a simple room count and price was enough to get buyers interested. Those days are long gone. Today’s buyers scroll through hundreds of listings online before they even think about…
After spending over a decade analyzing real estate market trends and helping agents optimize their listing strategies, I’ve watched the industry go through some pretty dramatic changes. But nothing has impressed me quite like what’s happening with AI-powered description tools right now. I remember when agents would spend their entire Sunday afternoons crafting descriptions for…
1. Why Getting MLS Listings Right Matters If you’ve ever listed a home on the MLS, you know how long it can take. Every field, every word, matters. Buyers don’t read everything—but they do skim. If the description is vague or sloppy, people scroll right past. These days, buyers expect high-quality photos and clear, punchy…