The Real Estate Agent’s Dilemma in the Digital Age Let me be honest with you – being a real estate agent today feels like you’re constantly running uphill. Between managing multiple listings, following up with leads, creating marketing materials, and actually showing properties, there just aren’t enough hours in the day. I’ve watched countless agents…
The New Era of Real Estate Personal Branding Look, I’ve been in this business for over a decade, and I can tell you that the real estate game has changed completely. Back when I started, having a good website and maybe posting on Facebook once a week was enough to stay competitive. Not anymore. Today’s…
The Digital Transformation of Real Estate Marketing I remember when I first started in real estate back in 2013. Marketing a property meant hiring a photographer, waiting days for edited photos, manually writing descriptions, and then copying and pasting the same content across different platforms. It was exhausting, time-consuming, and honestly, pretty inefficient. Fast forward…
Why Real Estate Marketing Is Broken — And What Needs to Change If you’re a real estate agent in North America, you’ve probably had days where listing a property takes way too much time. You’re writing property descriptions, coordinating with photographers, talking to designers for staging or flyers, and trying to keep everything aligned across…