The Digital Revolution in Real Estate Marketing Social media has become the new front door of real estate. When I started in this business, we relied on newspaper ads and yard signs. Today, 97% of home buyers begin their search online, and most of them scroll through social media feeds before they even visit a…
The real estate world I knew when I first started has completely changed. What used to work just a few years ago doesn’t cut it anymore. Buyers are shopping differently, technology is moving fast, and honestly, if you’re not keeping up, you’re falling behind. I’ve been watching these changes closely, and 2025 is shaping up…
The Dawn of AI in Real Estate Marketing I’ll be honest with you – when I started in real estate back in 2013, creating a single listing was a nightmare. Between coordinating photographers, writing descriptions, designing flyers, and posting across multiple platforms, I’d easily spend 6-8 hours per property. And that’s if everything went smoothly,…
The Evolution of Real Estate Marketing Let me be honest with you – the real estate marketing game has completely changed. I’ve been analyzing the North American market for over ten years now, and what worked even two years ago might be totally useless today. Back in 2015, you could throw up a basic MLS…