Turn Viewers into Leads with
Video Ads
Organic reach is great, but predictable growth requires a system. A well-built video campaign can:
- Put your listings in front of the right buyers
- Get sellers to raise their hand for a home valuation
- Work for you 24/7—even while you’re on showings
What Are Real Estate Video Ads?
They are paid advertisements using video to promote listings, valuation offers, or your brand on platforms like Facebook, Instagram, and YouTube.
"Video stops the scroll. While static images get ignored, video builds trust before you ever meet the client."
Grab Attention Faster
Motion captures the eye in a crowded feed instantly.
Build Instant Trust
People hear your voice and see your face, creating a connection.
Better Conversion
Show the "feel" of a property, leading to higher quality leads.
The Video Ad Funnel
Don't just boost posts randomly. Use a strategy.
Awareness
Goal: Get on people's radar.
- "Who I am" Intros
- Neighborhood Highlights
- Market Updates
Consideration
Goal: Educate & Retarget.
- Listing Tours
- "How to Buy/Sell" Guides
- Client Testimonials
Conversion
Goal: Appointments.
- Home Valuation Offers
- "Book Strategy Call"
- Exclusive Listing Access
Anatomy of a Winning Ad
Great editing helps, but performance comes from these 4 ingredients.
A Clear, Specific Offer
Don't just say "Contact me." Make a concrete offer: "Get a free home valuation," or "Tour this 3-bedroom home before it's gone."
A Strong Hook (First 3s)
You're fighting the scroll. Call out your audience ("[City] homeowners..."), ask a question, or make a bold promise immediately.
Social Proof or Authority
Answer "Why you?" Add years in business, number of homes sold, or a brief client quote to build instant credibility.
A Simple, Direct CTA
Tell viewers exactly what to do. "Tap Learn More," "Click to see the tour." One video, one main Call To Action.
Plug-and-Play Ad Scripts
Steal these frameworks. Customize for your city and offer.
Script 1 – Seller Lead (Valuation)
"Thinking about selling your home in [City] in the next 12 months?"
"The market has changed, and online estimates are often wrong. You deserve a real strategy."
"I’m [Name], and I’ve helped [X]+ homeowners sell. I’ll create a free, no-pressure home value report for you."
"Tap ‘Learn More’ to get your personalized report within 24 hours."
Script 2 – Listing Promotion
"Looking for a move-in-ready 3-bed home in [Neighborhood] under $[Price]?"
"Check out this new listing on [Street]—bright open living space, upgraded kitchen, and a huge backyard."
"Tap ‘Learn More’ to see the full tour, price, and open house times."
Script 3 – Buyer Lead (Guide)
"First-time buyer in [City]?"
"Prices and interest rates can make it feel impossible to know where to start."
"I’m [Name], and I put together a simple 7-step buyer checklist that shows you exactly what to do."
"Tap ‘Download’ to get it instantly."
Real Estate Video Ad Examples
See how these scripts look in action.
Campaign 1 – Seller Lead Machine
Goal: Generate seller leads in a specific city or farm area.
Hook: Call out the neighborhood ("Attention [City] homeowners").
Value: Offer a specific report, not just a generic valuation.
CTA: "Click Learn More to get your report instantly."
Campaign 2 – Listing Launch
Goal: Drive traffic and showings for a new listing.
All ads point to a property landing page or showing request form.
How to Launch Your First Campaign
Choose Platform & Objective
Decide where to run ads (FB/IG/YouTube). Choose "Lead Gen" for forms or "Traffic" for landing pages.
Define Targeting
Target by Location (City, Zip) and Age. Location + Good Creative is often enough to start.
Set Budget & Schedule
Start small ($5-10/day). Run for at least 5–7 days to get fair data before tweaking.
Upload Video & Copy
Ensure thumbnail is eye-catching. Use the scripts above for your ad text.
Launch & Optimize
Cut the worst performers after a week. Double down on the hooks that work.
Automate Your Video Ads
Recording and editing doesn't have to be a full-time job. Turn existing listing photos into high-converting video ads in minutes.
Turn Listing Photos into Ads
Upload listing photos or an MLS link. We generate a polished video with music and overlays ready for social media.
Reuse Content Instantly
Save your best hooks and visual styles. Quickly adapt them for new listings without starting from scratch.
A/B Test Without Headaches
Let AI generate multiple openings (hooks) and format versions so you can test what works best.