listing hub logo

Win More Clients with Video Marketing

Buyers scroll fast. Stop being invisible. Learn the exact video strategy top agents use to build trust and win listings in 2026.

Start Creating Videos
agent avataragent avataragent avatar
+2k

Trusted by top agents

What Is Real Estate Video Marketing?

It’s not just about filming a few listing tours once in a while. It is the use of video content to attract, nurture, and convert clients. When done right, video becomes the backbone of your marketing ecosystem.

Why Video Matters Now

Real estate is personal and emotional. People don't just buy property; they buy into you and the story you tell.

  • Build trust before a client ever walks into your office
  • Show the true feel and flow of a property better than photos
  • Explain complex topics in a simple, visual way
  • Be "present" everywhere (social, email, ads) at once

The Video Marketing Funnel

Top of Funnel • Awareness

Short social clips & neighborhood videos that help people discover you.

Middle • Consideration

Listing tours & market updates that keep you top of mind.

Bottom • Decision

Testimonials & personalized videos that remove doubts.

6 Types of Videos You Should Be Using

Start simple with listing tours, then scale to the rest.

Medium Effort

Listing Video Tours

The backbone of real estate marketing. Gives buyers a realistic feel for the property flow, finishes, and key features.

High Effort

Neighborhood Guides

Buyers choose a lifestyle. Show parks, schools, local businesses, and the overall vibe of an area.

Low Effort

Agent Intro & Brand Story

A 60-90 second video explaining who you are and why you love your market. Builds trust instantly.

Low Effort

Client Testimonials

Social proof sells. Video testimonials are significantly more believable and emotional than text reviews.

Medium Effort

Market Updates

Position yourself as the expert. Interpret the news, explain interest rates, or give monthly data breakdowns.

Low Effort

Social Shorts

Vertical videos (Reels/TikToks) for quick engagement. 15-60 seconds, one clear idea, and a strong hook.

Need inspiration? View our library of 50+ Video Ideas

Where to Publish for Maximum Impact

Great videos only work if people see them. Here is the optimal distribution mix.

YouTube

Search Engine & Long-term value. Ideal for tours.

Social Media

Instagram, TikTok & FB for short-form attention.

Your Website

Embed on listing pages to keep visitors engaged.

Email

Nurture campaigns & past-client check-ins.

Automate Your Real Estate Video Marketing

Consistency beats perfection—but creating videos every week can feel overwhelming. ListingHub automates the hard part. Turn listing photos into professional videos in minutes.

Get Started with ListingHub

Frequently Asked Questions

Q What is real estate video marketing, and how does Listinghub help agents do it faster?

Real estate video marketing is a strategy that uses video content to promote properties, attract buyers, and build an agent’s personal brand across digital channels. Listinghub makes this process significantly faster by using AI to turn property listings into ready-to-publish videos. Agents can generate professional real estate marketing videos without filming or editing, allowing them to focus on client relationships instead of production work.

Q How does Listinghub create real estate marketing videos from a Zillow listing?

Listinghub allows real estate agents to create marketing videos simply by pasting a Zillow listing URL into the platform. The system automatically pulls key listing information and images, then lets the agent choose which photos to use, select an AI digital presenter, and configure a natural-sounding voiceover. Within minutes, the listing is transformed into a branded real estate video that can be used for social media, listing pages, and online ads.

Q What types of real estate marketing videos can I create with Listinghub?

With Listinghub, agents can create a wide range of real estate marketing videos, including listing showcase videos, open house announcements, just listed videos, just sold recap videos, and short-form social media reels. These video formats are designed to match real-world agent workflows, making it easy to promote new listings, highlight recent successes, and stay visible to potential buyers and sellers across multiple platforms.

Q Do I need video editing skills or recording equipment to use Listinghub?

No video editing skills or recording equipment are required to use Listinghub. The platform is built specifically for real estate agents who want professional-quality videos without technical complexity. Agents use listing photos, AI-generated narration, and digital presenters to create videos directly in their browser, eliminating the need for cameras, microphones, or video editing software.

Q How does Listinghub help real estate agents stand out in competitive markets?

Listinghub helps agents stand out by enabling them to publish consistent, branded video content at scale. In markets where many agents rely on similar listing photos and text descriptions, AI-generated video creates a stronger first impression and positions the agent as modern and proactive. Because videos can be created quickly from Zillow listings, agents can market properties faster and more frequently than competitors using traditional methods.

Q Where should I publish videos created with Listinghub for the best results?

Videos created with Listinghub are designed to perform well across multiple distribution channels, including Zillow listing pages, agent websites, email campaigns, and social media platforms. Vertical videos work especially well on Instagram Reels, Facebook, and TikTok, while horizontal videos are effective on YouTube and property detail pages. Publishing Listinghub videos consistently across these channels increases exposure, strengthens brand recognition, and drives more buyer and seller inquiries.