Modern listing and marketing videos for Florida agents—without a full-time editor.

In Florida, first impressions are happening online long before an open house. Professional video makes your listings look premium from day one—and helps you stand out when buyers are comparing similar homes across neighborhoods and suburbs.
You get one core asset you can reuse on your listing page, in email, and in retargeting. Use our AI real estate video maker, pair it with local videography services, or run a hybrid—based on your listings, price points, and budget.
This isn’t a “set-it-and-forget-it” market. In Florida, competitive pricing, fast-moving inventory, and buyer expectations mean your marketing has to work harder—especially on mobile and social.
With a mix of luxury high-rise condos, suburban new-build communities, and move-up single-family homes, you’re competing with agents who invest in professional photography and promote listings heavily on video platforms.
Video Marketing Basics for Florida Real Estate
Traditional videography for every listing can be expensive and hard to scale. That’s why many Florida agents blend:
Mix and match solutions to fit your budget, listing type, and speed requirements.
• Great for teams: same style, different listings.
• Keeps branding consistent across every listing (fonts, colors, captions, CTA).
• Makes it easy to export multiple sizes without re-editing.
• Best for weekly posting and quick updates (open house, price improvement, new photos).
• Ask for deliverables in vertical AND horizontal formats.
• Confirm turnaround time and revision policy up front.
• Use pro shoots strategically—don’t let them replace your weekly cadence.
• Publish 3–5 pieces per week from one session.
• Fast updates without reshooting (new CTA, price change, open house).
• Build a reusable library: hooks, feature clips, neighborhood b‑roll, agent credibility snippets.
• Works well when attention is competitive and consistency wins.
Get professional videos ready for the Florida market in four simple steps.
Open with the strongest visual (first 2 seconds), then follow one logical path through the home.
Hook ideas: community amenities and lifestyle b‑roll / outdoor living areas where applicable / a strong opening hook that shows the vibe in 2 seconds
Keep it simple: hook → walkthrough → CTA.
• one continuous walkthrough clip per main area (steady movement)
• detail close-ups for upgrades/finishes
• 2–3 exterior establishing shots (keep them short)
• a quick outdoor/lifestyle clip (only what you can honestly show)
• a vertical ‘hook’ clip you can reuse for ads
Local note: Have a rain plan and avoid midday glare; short, punchy edits perform better than slow pans in warm-weather markets.
• Add one CTA: DM, call, book a tour, or RSVP.
• Use licensed audio or platform-safe sounds.
• Use one consistent intro/outro so your brand is recognizable.
• Avoid ultra-wide distortion; keep lines straight.
• Cut dead time aggressively (hallways, slow turns).
Templates in Listinghub.ai help you keep this consistent across every listing.
• Add a thumbnail/cover so the grid looks consistent.
• Export 9:16 for Reels/TikTok/Shorts, plus 16:9 for YouTube/FB.
• Track saves, shares, and inquiries—not just views.
• Pin the best performer for 7–14 days.
• Post a short hook cut first, then the walkthrough cut later.
Ads playbook →
ListingHub is designed to work for solo agents, teams, and brokerages in Florida. Start with a plan that covers your listings or scale up for high volume.
For most agents, the goal is consistency: a repeatable video process that runs every week.
Common questions about using ListingHub in the Florida market.