Modern listing and marketing videos for Michigan agents—without a full-time editor.

In Michigan, first impressions are happening online long before an open house. Professional video makes your listings look premium from day one—and helps you stand out when buyers are comparing similar homes across neighborhoods and suburbs.
You get one core asset you can reuse on your listing page, in email, and in retargeting. Use our AI real estate video maker, pair it with local videography services, or run a hybrid—based on your listings, price points, and budget.
This isn’t a “set-it-and-forget-it” market. In Michigan, competitive pricing, fast-moving inventory, and buyer expectations mean your marketing has to work harder—especially on mobile and social.
With a mix of luxury high-rise condos, suburban new-build communities, and move-up single-family homes, you’re competing with agents who invest in professional photography and promote listings heavily on video platforms.
How Michigan Agents Win More Attention With Video
Traditional videography for every listing can be expensive and hard to scale. That’s why many Michigan agents blend:
Mix and match solutions to fit your budget, listing type, and speed requirements.
• Great for teams: same style, different listings.
• Best for weekly posting and quick updates (open house, price improvement, new photos).
• Makes it easy to export multiple sizes without re-editing.
• Keeps branding consistent across every listing (fonts, colors, captions, CTA).
• Ask for deliverables in vertical AND horizontal formats.
• Make sure you have music/footage usage rights documented.
• Use pro shoots strategically—don’t let them replace your weekly cadence.
• Build a reusable library: hooks, feature clips, neighborhood b‑roll, agent credibility snippets.
• Shoot efficiently (or hire capture help) and use templates for consistent editing.
• Fast updates without reshooting (new CTA, price change, open house).
• Works well when attention is competitive and consistency wins.
Get professional videos ready for the Michigan market in four simple steps.
Open with the strongest visual (first 2 seconds), then follow one logical path through the home.
Hook ideas: main living spaces and flow / basement/bonus spaces / outdoor space and views kept general
Keep it simple: hook → walkthrough → CTA.
• 10 seconds of clean room tone for voiceover flexibility
• 2–3 exterior establishing shots (keep them short)
• detail close-ups for upgrades/finishes
• a quick outdoor/lifestyle clip (only what you can honestly show)
• a vertical ‘hook’ clip you can reuse for ads
Local note: Snow and gray skies can dominate—capture warm interiors, use captions for key upgrades, and keep exteriors short.
• Cut dead time aggressively (hallways, slow turns).
• Use licensed audio or platform-safe sounds.
• Add one CTA: DM, call, book a tour, or RSVP.
• Avoid ultra-wide distortion; keep lines straight.
• Use one consistent intro/outro so your brand is recognizable.
Templates in Listinghub.ai help you keep this consistent across every listing.
• Add a thumbnail/cover so the grid looks consistent.
• Reuse footage for open-house and price-update cuts.
• Track saves, shares, and inquiries—not just views.
• Pin the best performer for 7–14 days.
• Post a short hook cut first, then the walkthrough cut later.
Ads playbook →
ListingHub is designed to work for solo agents, teams, and brokerages in Michigan. Start with a plan that covers your listings or scale up for high volume.
For most agents, the goal is consistency: a repeatable video process that runs every week.
Common questions about using ListingHub in the Michigan market.