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The 7 Best Social Media Platforms for Real Estate Agents in 2024
Marketing

The 7 Best Social Media Platforms for Real Estate Agents in 2024

February 24, 2026 3 min listen 0 reads

The 7 Best Social Media Platforms for Real Estate Agents in 2024

Social media marketing is a must for real estate agents in 2024. With billions of users worldwide, platforms like Facebook, Instagram, LinkedIn, YouTube, Pinterest, TikTok, and X (formerly Twitter) offer unparalleled opportunities to connect with potential clients. Each platform has its unique strengths, so choosing the right one can make a significant impact on your business. Let’s explore the best social media platforms for real estate agents and how to use them effectively.

1. Facebook: Best for Reaching a Wide Audience

With over 3.03 billion users globally, Facebook is the most-used social platform for real estate agents. Its broad demographic reach makes it ideal for targeting a diverse audience. Here’s how you can use Facebook effectively:

  • Set up a professional real estate agent Facebook page to showcase your listings and expertise.
  • Share a mix of content, including educational posts, testimonials, client success stories, and property listings.
  • Utilize Facebook Ads to promote your website, listings, or content to a highly targeted audience.
  • Engage in local Facebook groups to build brand awareness and connect with potential clients.

Pros: Wide reach, precise ad targeting, versatile content options.
Cons: Ads can be expensive, organic reach may be limited.
Key Stat: 92% of realtors use Facebook for their businesses.

2. Instagram: Best for Visual Content

Instagram is a visual-first platform perfect for showcasing stunning property photos and videos. With over 2 billion active users, it’s especially popular among younger demographics (62% of users are under 34). Here’s how to maximize Instagram for real estate:

  • Optimize your profile with a strong bio and link to your website.
  • Use hashtags and geotags to attract your target audience.
  • Share diverse content like Reels, Stories, carousels, and behind-the-scenes videos.
  • Engage with followers through comments, DMs, and Instagram Live.

Pros: Highly visual, great for engagement, ideal for showcasing aesthetics.
Cons: Limited link options, organic reach can be inconsistent.
Key Stat: Instagram’s audience is 62% under 34 years old.

3. LinkedIn: Best for Professional Networking

LinkedIn is a go-to platform for building professional connections and establishing authority in the real estate industry. With over half of its users aged 25-34, it’s a prime platform for targeting professionals and investors. Here’s how to use LinkedIn effectively:

  • Create a polished profile with a professional headshot, compelling headline, and detailed bio.
  • Share industry insights, market updates, and success stories.
  • Engage with other professionals through comments, messages, and group discussions.
  • Utilize LinkedIn Ads to target professionals, investors, or commercial real estate clients.

Pros: High-quality leads, strong professional network, great for referral partners.
Cons: Smaller residential audience, requires consistent posting.
Key Stat: 52% of realtors use LinkedIn for their businesses.

4. YouTube: Best for Video Content

YouTube is a powerhouse for long-form video content, making it ideal for property tours, educational series, and market updates. With SEO-friendly features, it’s a great way to attract viewers actively searching for real estate content. Here’s how to leverage YouTube:

  • Optimize your channel with a professional banner, description, and links.
  • Create diverse content like home tours, neighborhood guides, and market updates.
  • Organize videos into playlists for better navigation and viewer retention.
  • Use YouTube Shorts for quick, engaging content.

Pros: SEO-friendly, ideal for showcasing expertise, easy to repurpose content.
Cons: Building a following takes time, video production can be time-intensive.
Key Stat: 26% of realtors use YouTube to generate leads.

5. Pinterest: Best for Generating Traffic

Pinterest is a visual search engine that can drive traffic to your website and build brand recognition. With 518 million monthly active users, it’s a great platform for sharing evergreen content like home decor, renovations, and real estate tips. Here’s how to use Pinterest effectively:

  • Create a business profile and optimize it with a strong bio and links.
  • Organize boards around themes like home design, market updates, or neighborhood guides.
  • Pin high-quality images from your website or blog to drive traffic.
  • Use keywords to optimize your pins and boards for search.

Pros: Generates evergreen traffic, great for inspiration and branding.
Cons: Highly competitive, limited messaging features.
Key Stat: Pinterest has 518 million monthly active users.

6. TikTok: Best for Showcasing Personality

TikTok is a fast-growing platform ideal for creative agents who want to showcase their personality and connect with a younger audience. With 49.7% of users aged 25-44, it’s a great platform for generating leads and building brand recognition. Here’s how to succeed on TikTok:

  • Create engaging, short-form videos like property tours, market tips, and behind-the-scenes content.
  • Use trending sounds, hashtags, and effects to boost visibility.
  • Engage with followers through comments, duets, and live videos.
  • Repurpose TikTok content on Instagram Reels and YouTube Shorts.

Pros: High engagement, creative freedom, great for brand recognition.
Cons: Requires frequent posting, link restrictions until 1,000 followers.
Key Stat: 49.7% of TikTok users are between 25-44 years old.

7. X (formerly Twitter): Best for Audience Interaction

X is a text-based platform ideal for real-time updates, industry news, and audience interaction. While it has fewer users (245 million monthly active users), it’s a great platform for building authority and engaging with followers. Here’s how to use X effectively:

  • Post concise updates about listings, market trends, and local events.
  • Use hashtags and geotags to attract your target audience.
  • Engage with followers through replies, retweets, and direct messages.
  • Share links to your website, listings, or blog posts.

Pros: Great for real-time updates, easy to share links, builds authority.
Cons: Fast-moving feed, limited character count.
Key Stat: Only 19% of realtors use X for their businesses.

Conclusion

Each social media platform offers unique opportunities for real estate agents to connect with clients and grow their business. Whether you choose Facebook for its broad reach, Instagram for visual storytelling, or LinkedIn for professional networking, focus on the platforms where your target audience is most active. With consistent effort and strategic content, you can leverage social media to generate leads, build your brand, and achieve long-term success in real estate.

The 7 Best Social Media Platforms for Real Estate Agents in 2024
0:00 / 2:51
Host 2: Social media is essential for real estate agents in 2024, but with so many platforms, it’s tough to know where to focus. Today, we’re covering the top 5 platforms agents should prioritize.Let’s dive in.
Host 1: With over 3 billion users, Facebook’s massive reach makes it ideal for real estate. Agents should create a professional page to showcase listings and expertise.A mix of educational posts, testimonials, and property updates keeps followers engaged.
Host 2: First up, Facebook. Why is it still the go-to for agents?
Host 1: Plus, Facebook Ads allow hyper-targeted campaigns—though they can get pricey. Key stat: 92% of realtors use Facebook for business.
Host 2: So, balance organic content with paid ads?
Host 1: Exactly. And local Facebook groups are gold for networking and brand awareness.
Host 2: Next, Instagram. How should agents use it?
Host 1: Instagram’s visual-first approach is perfect for real estate—62% of users are under 34. Optimize your profile with a strong bio and website link. Use hashtags and geotags to attract buyers.
Host 2: Any downsides?
Host 1: Reels, Stories, and carousels showcase properties creatively, and Instagram Live boosts engagement.
Host 2: LinkedIn is more professional. How can agents leverage it?
Host 1: Organic reach can be inconsistent, and linking options are limited. But for millennials and Gen Z, it’s a must.
Host 2: What’s the catch?
Host 1: It’s great for building authority with investors and professionals. A polished profile with industry insights, market updates, and success stories establishes credibility.Engage in comments and groups to expand your network. LinkedIn Ads work well for niche audiences.
Host 2: YouTube’s a powerhouse. How can agents use it?
Host 1: Less effective for residential leads, and consistency is key to staying visible.
Host 2: Is it worth the effort?
Host 1: Perfect for property tours, neighborhood guides, and market updates. Optimize your channel with branding and playlists. Short-form content like YouTube Shorts boosts visibility.The SEO benefits are huge—people actively search for real estate here.
Host 2: Finally, TikTok. Why should agents care?
Host 1: Yes, but it’s a long game. The payoff in leads and authority is significant.
Host 2: Any drawbacks?
Host 1: Nearly 50% of users are 25-44—prime homebuyers. Short, creative videos like tours and market tips perform well. Use trending sounds and hashtags for visibility.Repurpose content on Reels and Shorts for extra reach.
Host 2: To wrap up: Facebook for reach, Instagram for visuals, LinkedIn for networking, YouTube for SEO, and TikTok for engagement. Implement these today!
Host 1: Requires frequent posting, and you can’t link until 1,000 followers. But for engagement and brand recognition, it’s unmatched.