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15 Proven Real Estate Marketing Video Strategies to Generate and Nurture Leads
Lead Generation

15 Proven Real Estate Marketing Video Strategies to Generate and Nurture Leads

February 24, 2026 3 min listen 0 reads

15 Proven Real Estate Marketing Video Strategies to Generate and Nurture Leads

In today’s competitive real estate market, video content is a powerful tool for attracting and nurturing leads. However, many agents fail to maximize its potential. Below, I’ve curated 15 proven strategies used by top-performing agents to fill their CRM with high-quality leads. Each strategy is backed by examples, actionable tips, and expert advice to help you create compelling videos that resonate with your audience.

1. Educational Real Estate Marketing Videos

Educational videos are a must-have for every real estate agent. In 2023, consumers watched an average of 17 hours of online videos weekly. These videos help address common concerns and showcase your expertise.

  • Example: LeAnn Henri’s video titled ‘How to Spot Property Repairs & Issues Before You Buy!’ uses a FOMO title to attract viewers and provides practical tips.
  • How to Recreate: Choose a topic, jot down bullet points, use a ring light and microphone, and film directly to camera.

2. Real Estate Listing Walk-through Videos

Listings with drone photography sell 68% faster. Highlight property features through engaging walk-through videos.

  • Example: SERHANT.’s penthouse tour video combines professionalism with a welcoming tone.
  • How to Recreate: Use a high-quality camera or hire a professional videographer. Capture unique angles and add a personal touch.

3. Agent Introduction Videos

Create introduction videos to personalize your brand and connect with leads. Include testimonials, background music, or an interview format.

  • Example: Kristina Kremidas’s video exudes passion and professionalism, making her approachable and trustworthy.
  • How to Recreate: Use slow-motion footage, captivating music, and a narrative that highlights your personality and expertise.

4. Client Testimonial Videos

Video testimonials build trust and authenticity. 39% of video marketers rank them as the most effective use of video content.

  • Example: Mike Post’s testimonial video uses team branding and authentic client stories to create social proof.
  • How to Recreate: Record clients sharing their experiences, splice in property photos, and add background music for a polished finish.

Tips & Tricks for Recording Real Estate Videos

  • Invest in a high-quality microphone and stabilizer.
  • Break down complex topics into multiple videos.
  • Use graphics, charts, and music to enhance engagement.
  • Add a call-to-action (CTA) or lead magnet in the description.
  • Keep videos short (1–2 minutes) to maintain viewer attention.

Equipment Needed

Elevate your video quality with the right tools:

  • DSLR camera (e.g., Canon Rebel T7)
  • Wide-angle lens for capturing full-room shots
  • Microphone for clear audio
  • Selfie stick, tripod, or gimbal for stable footage

Using Video in Real Estate Emails

Incorporating video into email marketing can boost engagement:

  • Send introductory videos to welcome subscribers.
  • Embed listing videos for immersive property tours.
  • Share testimonial videos to build credibility.
  • Create educational videos to position yourself as an expert.

Conclusion

Video content is essential for modern real estate marketing. By leveraging these strategies, you can create compelling videos that attract and nurture leads effectively. Whether you’re showcasing listings, educating clients, or introducing yourself, video is a game-changer for building trust and growing your business.

15 Proven Real Estate Marketing Video Strategies to Generate and Nurture Leads
0:00 / 2:35
Host 2: Video marketing is dominating real estate, but most agents aren’t using it effectively. Today, we’re covering the top 5 proven strategies to generate and nurture leads with video.
Host 1: Buyers and sellers crave expertise. In 2023, people watched 17 hours of online video weekly.
Host 2: Let’s start with educational videos. Why are these so critical?
Host 1: Take LeAnn Henri’s video, *"How to Spot Property Repairs Before You Buy."* It hooks with a FOMO title and delivers actionable tips—no fluff.
Host 2: How can agents recreate this without overcomplicating it?
Host 1: Keep it simple: pick one pain point, bullet out key tips, and film straight to camera with good lighting. Value trumps production.
Host 2: Next: walkthrough videos. What makes these stand out?
Host 1: Listings with drone footage sell 68% faster. SERHANT.’s penthouse tour nails it—professional but warm, with dynamic angles. Show the property’s *flow*, not just static shots.
Host 2: Should agents DIY or hire a pro?
Host 1: For luxury, hire a videographer. For mid-range, use a stabilizer and wide-angle smartphone lens. Avoid shaky footage.
Host 2: Testimonials seem obvious, but how do you make them impactful?
Host 1: They’re the #1 video type—39% of marketers swear by them. Mike Post blends client stories with branding. Authenticity beats polish; raw emotion sells.
Host 2: Tips for getting clients on camera?
Host 1: Record right after closing when excitement peaks. Ask, *"What surprised you about working with us?"* Splice in property shots to keep it visual.
Host 2: Intro videos feel basic—how do you make yours memorable?
Host 1: Kristina Kremidas’s slow-motion shots and personal narrative make her relatable. It’s not about your resume; it’s about why you care.
Host 2: Biggest mistake agents make?
Host 1: Scripted stiffness. Film until it feels natural, like talking to a friend. Keep it under 90 seconds.
Host 2: Last: video emails. Why do these work?
Host 1: Emails with "video" in the subject line get 19% higher open rates. Embed a 30-second intro or listing highlight to stand out.
Host 2: Technical tips?
Host 1: Use Loom or BombBomb for easy recording. Always include a CTA like, *"Reply with your favorite feature."*
Host 2: Recap: educational content builds trust, walkthroughs sell faster, testimonials drive decisions, intros humanize you, and video emails boost engagement.
Host 1: Pick one strategy, film it this week, and track results.
Host 2: That’s our top video tactics—go implement them today.