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36 High-Conversion Real Estate Text Message Scripts for Growth-Focused Agents
Lead Generation

36 High-Conversion Real Estate Text Message Scripts for Growth-Focused Agents

January 31, 2026 10 min listen 1 reads

Revolutionizing Your Outreach with Strategic Texting

In today's real estate landscape, text messaging has evolved into a primary tool for lead conversion. While many consumers disregard phone calls from unknown numbers, a well-timed text often receives immediate attention. Research indicates that 94% of Realtors now utilize text messaging for client communication, and according to data from Texting Base, these messages boast a response rate of approximately 45%. This guide provides 36 tailored scripts to help you navigate every stage of the real estate lifecycle, from the first contact to post-closing referrals.

For agents looking to streamline their workflow, integrating these scripts into your CRM is essential. Modern platforms like ListingHub.ai can further enhance your digital presence; for instance, while using these scripts to drive traffic to your properties, you can use an AI Listing Landing Page Generator to ensure those prospects have a high-quality destination to visit.

Initial Engagement: Reaching Out to Buyer Leads

Scenario 1: Standard Buyer Lead
"Hi [Name], this is [Your Name] from [Brokerage]. I noticed you were browsing [Property Type] in [Area] on [Website]. Are you still looking in that neighborhood? I have more details I can share or we could set up a tour. What's your schedule look like for a quick chat?"

Scenario 2: First-Time Homebuyer
"Hello [Name]! Entering the market for the first time is a big step. I’m [Your Name] with [Brokerage], and my goal is to make your first purchase seamless and stress-free. Do you have any initial questions about the process?"

Scenario 3: Showing Request Follow-up
"Hi [Name], [Your Name] here. I saw your interest in [Address]—it’s a fantastic [Property Type]! When would you like to walk through? I can also pull a list of similar homes in [Area] if you’d like. Let me know what works!"

Connecting with Sellers and Listings

Scenario 4: Cold Seller Lead
"Hello [Name], I’m [Your Name] with [Brokerage]. I reached out because I saw you might be considering selling [Address]. Would a complimentary property valuation be helpful for you right now? Let me know if you’d like to discuss the market via text or a short call."

Scenario 5: Expired Listing Outreach
"Hi [Name], this is [Your Name] from [Brokerage]. I saw that your listing at [Address] recently came off the market. I have a few specific strategies to help it sell for top dollar this time around. Are you open to a brief conversation?"
Pro Tip: To avoid being lost in the noise, consider waiting anywhere from 2 to 12 months after a listing expires to reach out. At that point, the initial surge of agent calls has died down, and the seller may be more receptive to fresh strategies.

Scenario 6: For Sale by Owner (FSBO)
"Good day [Name]! I'm [Your Name] with [Brokerage]. Are you currently collaborating with buyer’s agents for the sale of [Address]? I’d love to show you how professional representation can often net a higher price in a shorter timeframe. Interested in chatting?"

Long-term Lead Nurturing

Scenario 7: The Routine Check-in
"Hi [Name], [Your Name] here. Hope you’ve been well! It’s been a while since we touched base. If you’re thinking about [buying/selling] again, I’m here to help with whatever you need."

Scenario 8: Timeline Follow-up
"Hello [Name], [Your Name] with [Brokerage]. When we last spoke, you mentioned a move around [Timeframe]. Are those plans still in motion? I’m happy to answer any new questions you have!"

Scenario 9: The Contextual Market Update
"Hi [Name]! Just a quick update from [Brokerage]. Timing is vital, and right now [Property Type]s in [Area] are [selling fast/seeing price shifts]. If you're still in the market, I'd love to explain what this data means for your specific goals."

Reviving Unresponsive Leads

Scenario 10: The Low-Pressure Nudge
"Hello [Name], [Your Name] here. Just checking in to see if [Area] is still on your radar for a [Property Type]. No pressure at all—just wanted to let you know I’m here when you’re ready!"

Scenario 11: The Final 'Soft' Attempt
"Good day [Name]. I’ve tried reaching out a few times and don't want to be a bother if the timing isn't right. Just let me know if you still want to stay in the loop; otherwise, I’ll check back in much later!"

Scenario 12: Value-Add Insight
"Hi [Name], [Your Name] with [Brokerage]. Markets move fast—[Property Type]s in [Area] are currently [Trend]. If you're still considering a move, it might be worth a quick talk. Should we chat now, or is later better?"

Property and Market Alerts

Scenario 13: Price Improvement or Sale
"Great news [Name]! The price for [Address] just dropped to [New Price]. Want to see it?" OR "Just an update that [Address] has sold. Would you like to see similar options in [Area]?"

Scenario 14: Demand Analytics
"Hi [Name], just thought you'd like to know that homes in [Area] are currently selling for [N]% over list price in about [N] days. If you're still thinking of [buying/selling], the current data is very favorable. Have your plans changed at all?"

Scenario 15: The Perfect Match
"Hello [Name]! A new [Property Type] just hit the market in [Area] that fits your criteria perfectly, including [Feature]. Should I send over the full details?"

Scheduling and Appointment Management

Scenario 16: 24-Hour Confirmation
"Hi [Name], confirming our meeting for tomorrow at [Time] at [Address/Link]. Looking forward to discussing [Topic]! Let me know if we need to adjust the time."

Scenario 17: Day-of Reminder
"Good day [Name], see you today at [Time]! I’m excited to dive into [Topic] and answer any questions. See you shortly!"

Scenario 18: No-Show or Reschedule
"Hey [Name], just checking if we are still on for [Time]? If something came up, no worries—just let me know when you'd like to reschedule. I have openings on [Date] at [Time]."

Events and Community Engagement

Scenario 19: Open House Alert
"Hi [Name], I’m hosting an open house at [Address] this [Date] from [Time]. It's a great chance to see this [Property Type] in person. Hope to see you there!"

Scenario 20: Client Appreciation Event
"Hi [Name]! To thank you for being a valued client, I'm hosting a [Event] on [Date] at [Location]. I’d love for you to stop by! Can you make it?"

Scenario 21: Educational Seminar
"Good day [Name], still thinking about the market? I'm hosting a free workshop on [Topic] at [Time/Location]. Would you like me to reserve a seat for you?"

Holiday and Milestone Greetings

Scenario 22: General Seasonal Wish
"Wishing you a season of peace and joy! I truly value our connection and look forward to staying in touch. Best, [Your Name]."

Scenario 23: Thanksgiving Gratitude
"I'm so grateful for clients like you, [Name]! Wishing you a wonderful Thanksgiving filled with family and great food."

Scenario 24: New Year Greeting
"Happy New Year, [Name]! I hope [Year] brings you closer to all your goals. Let me know how I can support your real estate needs this year!"

Gratitude and Referral Requests

Scenario 25: Post-Consultation Thanks
"Great meeting with you today, [Name]! Thanks for sharing your goals. I'm excited to help you through this journey—don't hesitate to reach out with questions."

Scenario 26: Post-Viewing Feedback
"Thanks for touring [Address] with me. What did you think of the layout? If it wasn't the right fit, let's keep looking!"

Scenario 27: Referral Appreciation
"[Name], thank you so much for introducing me to [Referral Name]! I truly appreciate the trust you’ve placed in me and look forward to helping them."

Celebrating Milestones

Scenario 28: Closing Congratulations
"Congrats on your new [Property Type], [Name]! Wishing you many happy memories in your new home. I'm always here if you need anything moving forward."

Scenario 29: Home Anniversary
"Hey [Name], can you believe it’s been [N] years since you closed on [Address]? Happy Home Anniversary! Hope everything is going great."

Scenario 30: Life Milestones
"Big congrats on your [Milestone, e.g., new baby/job], [Name]! If your new situation means you need to find a [Property Type] that fits better, just let me know!"

Expanding Your Business: Referrals and Reviews

Scenario 31: General Referral Request
"[Name], I love working with clients like you! If you know any friends or family thinking of a move, I’d be honored to help them. Feel free to pass along my info!"

Scenario 32: After Positive Interaction
"I'm so glad we had a great experience with your [Search/Sale]! If you know anyone else looking for similar results, I’d love an introduction."

Scenario 33: Performance-Based Review
"I really enjoyed helping you [Goal, e.g., negotiate that deal]! Would you mind sharing your experience in a quick review here: [Link]? It helps my business more than you know!"

Essential Tips for Effective Professional Texting

  • Brevity is Key: Be concise. State your purpose quickly and clearly.
  • High Personalization: Address recipients by name and mention specific property details to build rapport.
  • Tone Balance: Be friendly and approachable while remaining professional. Avoid excessive industry jargon.
  • Strategic Timing: Standard business hours (9 a.m. to 6 p.m.) are generally best to avoid being intrusive.
  • Promptness: Rapid responses to incoming texts demonstrate that you are a dedicated professional.

Legal Compliance and Best Practices

Adhering to the Telephone Consumer Protection Act (TCPA) is mandatory. As of early 2025, the FCC requires individual written consent for marketing texts; third-party blanket consent is no longer valid. You must provide a clear way for recipients to opt out (e.g., "Reply STOP to unsubscribe") and honor these requests within 10 business days.

Furthermore, distinguish between transactional texts (like appointment reminders) and marketing texts (like new listing alerts). Transactional messages generally do not require the same opt-in consent as long as they contain no promotional language.

Strategic Outlook

Effective texting is about balancing automation with authenticity. Using a CRM to manage these scripts ensures consistency, but the "human touch" is what closes the deal. For those creating visual content to accompany these texts, tools like a ListingHub.ai AI Property Image to Video converter can make your property updates even more engaging, providing a rich visual experience alongside your written message.

36 High-Conversion Real Estate Text Message Scripts for Growth-Focused Agents
0:00 / 9:06
Host 2: Welcome back to the show, everyone. I’m sitting here today with a guest who’s been in the trenches of the real estate world for over a decade.
Host 1: Thanks for having me. Excited to dive into this. It’s a timely topic because, honestly, the way we used to communicate even five years ago just isn't cutting it anymore.
Host 2: He’s seen the shift from cold calling to social media, and now, to what some are calling the "texting revolution." Joining me is real estate strategist, Mark. Mark, good to have you.
Host 1: No, you’re spot on. Most people won’t answer a call if they don’t recognize the digits. But here’s the kicker: data shows that about 94% of Realtors are now texting, and for a good reason.
Host 2: You’re not kidding. It feels like if I call a lead from an unknown number, I have a 90% chance of being ignored. Is it just me, or has the phone call become "the new intrusion"?
Host 1: Texting Base actually put out a stat recently saying that these messages have roughly a 45% response rate. Compare that to the 1 or 2% you get on cold calls or the low open rates on email.It’s night and day.
Host 2: 45%? That’s massive. But I’ll be honest, Mark—I worry about coming across as "that guy." You know, the pushy agent who won’t leave people alone.How do you do this without being annoying?
Host 1: That’s the golden question. It’s all about the "strategic text"—it’s not just about blasting people; it’s about the right words at the right lifecycle stage.You have to treat it like a conversation, not a broadcast.
Host 2: So, let's look at the "first date" scenario. I get a lead from my website—someone’s been looking at homes in a specific neighborhood. What’s the move?
Host 1: Don't overthink it. Keep it low-friction. If they’re browsing a specific area, mention it.
Host 2: I like that. You’re offering value right away.
Host 1: Say something like, "Hey [Name], I saw you were looking at townhomes in the West End. Are you still focused on that neighborhood? I’ve actually got some extra details I can share."
Host 2: What about showing requests? Those feel more urgent.
Host 1: Exactly. And if it's a first-time buyer, acknowledge the stress. Let them know you're there to make it "seamless." You want to be the guide, not the salesperson.
Host 2: Let’s pivot to sellers. That’s a tougher nut to crack via text, isn't it?
Host 1: I often tell agents to ask a simple follow-up: "Do you have any initial questions about the process?" It’s an open door, not a hard close.
Host 2: Oh, I hate calling those. Every agent in town is calling them the day they expire. It’s a bloodbath.
Host 1: Very urgent. If they want to see a house, they want to see it *now*.I’d text them immediately: "Saw your interest in 123 Main Street—fantastic place. When would you like to walk through?"
Host 2: Wait? Won’t I lose the lead?
Host 1: Then, add a "Pro Move" at the end: tell them you can also pull a list of similar homes in that area. It shows you’re already working for them before they even hire you.
Host 2: That makes a lot of sense. You’re catching them when they’ve had time to cool off. What about FSBOs? For Sale By Owners?
Host 1: It can be. For a cold seller lead—maybe someone who inquired about their home value months ago—I’d offer a complimentary valuation update. But here’s a specific one for you: Expired Listings.
Host 2: Okay, so we’ve made contact. But we all know real estate is a long game. Most leads don’t close in 30 days. How do you stay top-of-mind without being a pest?
Host 1: Exactly. And that’s why my advice is counter-intuitive: **Wait.**
Host 2: I call that the "Value-Add Nudge."
Host 1: Think about the seller’s experience. On Day 1, their phone is blowing up. They’re annoyed and overwhelmed. If you wait two, six, or even twelve months, that noise has died down.
Host 2: Is that like the breakup text?
Host 1: When you text them then, you’re the "fresh eyes." You can say, "I saw your listing at [Address] came off the market a while back.I’ve got a couple of strategies to get it sold for top dollar this time. Open to a chat?"
Host 2: Let’s talk about the day-to-day. Confirming appointments. Should that always be a text?
Host 1: It’s a much warmer reception.
Host 2: And for property alerts—how do you make those stand out from the automated Zillow emails they’re already getting?
Host 1: For FSBOs, I always lead with the buyer's side. Ask them, "Are you collaborating with buyer’s agents?" It’s a professional way in.Once you're talking, you can pivot to showing them how professional representation actually nets a higher price.
Host 2: You're making it about the *meaning* of the data, not just the data itself.
Host 1: It’s about being an ally first.
Host 2: Let’s talk about the "After." The deal is closed. The commission is in the bank. Most agents disappear at this point.
Host 1: You use the "Contextual Update." Don't just say "Hi, checking in." That’s boring.
Host 2: "Happy one-year anniversary in your house"?
Host 1: Mention the market. "Hey, timing is everything—homes in your area are starting to see price shifts. Want to know what that data means for your specific goals?"
Host 2: When do you ask for the review? That’s always the most awkward part for me.
Host 1: Perfectly put. And if they *still* aren't responding? I use the "Final Soft Attempt."
Host 2: Mark, this is all great, but we have to talk about the "Rules." I know the FCC hasn't been playing around lately with texting regulations.
Host 1: Sort of! It’s just saying, "Hey, I’ve reached out a few times and don't want to be a bother.
Host 2: So, no more buying "leads" and just blasting them?
Host 1: Let me know if you want to stay in the loop; otherwise, I’ll check back in much later." Usually, that's when people finally reply because they realize you're about to stop giving them free info.
Host 2: What about just confirming an appointment? Is that a "marketing" text?
Host 1: It triggers that "wait, don't go" response.
Host 2: This has been a masterclass, Mark. If you had to give one final piece of advice to an agent who’s looking at their phone and feeling overwhelmed by all these scripts, what would it be?
Host 1: 100%. I do a 24-hour confirmation and a day-of reminder. It saves so much wasted gas.
Host 2: Brevity, personalization, and timing.
Host 1: Just a quick, "See you today at 2:00! Excited to dive into the market report." If they haven't replied, it’s a red flag that they might no-show.
Host 2: Mark, thanks for joining us. For everyone listening, we’ll have a link to these 36 scripts in the show notes. Start small—pick three and try them out this week.
Host 1: Personalization. If a home drops in price, don't let the system send the alert—you send it. "Great news! The price for [Address] just dropped to [New Price]. Want to see it?"Or use demand analytics.
Host 2: That’s it for today’s episode. We’ll see you next time on The Modern Agent’s Playbook.
Host 1: Tell them, "Homes in your area are selling for 5% over list right now. Does that change your plans at all?"
Host 1: Exactly. And if you want to get really fancy, use tools like ListingHub.ai. They have an AI property-to-video converter.Imagine texting a lead a 15-second high-quality video of a new listing specifically curated for them.
Host 1: That blows a standard link out of the water.
Host 1: And that’s where they lose the most money! The lifetime value of a client is in the referrals.I have scripts for everything: the "Post-Consultation Thanks," the "Closing Congrats," and my favorite—the "Home Anniversary."
Host 1: Yeah! Or even five years. "Can you believe it’s been five years since you closed on 123 Main? Hope the family is great." It’s so simple, but nobody does it.
Host 1: Do it right after a "high-five moment." Not at the closing table when they’re stressed with movers—do it right after you successfully negotiated a repair or got their offer accepted."So glad we got that deal done!
Host 1: Would you mind sharing that experience in a quick review? It helps my business more than you know." Give them the direct link. Make it easy.
Host 1: Yeah, let’s get serious for a second because this can get expensive if you mess up. As of early 2025, the TCPA rules are very strict.You need **individual written consent** for marketing texts.
Host 1: You can't just buy a list or use "blanket consent" from a third party anymore.
Host 1: Correct. You need a clear opt-in. And you *must* provide a way for them to opt out. The classic "Reply STOP to unsubscribe" needs to be there.
Host 1: And if they do hit STOP, you have 10 business days to honor it, but honestly, you should do it instantly.
Host 1: Good distinction. That’s a "transactional" text.Generally, those don’t require the same crazy opt-in level as long as you aren’t sneaking in a "Hey, by the way, I have a new listing" at the end.
Host 1: Keep the logistics separate from the marketing.
Host 1: My advice is to find the balance. Use a CRM to manage the scripts—places like ListingHub.ai can help you organize your digital presence—but don't become a robot.The "human touch" is what actually closes the deal.
Host 1: Use the script as a foundation, but add that one little detail about their dog or their commute.
Host 1: Precisely. Keep it between 9 a.m. and 6 p.m. Nobody wants a "market update" at 11 p.m. on a Tuesday.Respect their space, provide value, and the responses will follow.
Host 1: Thanks for having me. Happy texting, everyone!