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Short‑Term Rental Video: Make Airbnb‑Style Listing Videos & Investor‑Ready Ads

Create STR videos that sell both the guest experience (to future renters) and the income potential (to buyers)—fast with AI.

Short-term rentals (STRs) need two types of video marketing: one that sells the “experience” to guests (for bookings) and one that sells the “asset” to investors (for the sale). A great STR real estate video bridges that gap.

  • Airbnb-style guest experience tours
  • Investor-focused income & highlight videos
  • Reel-ready clips for social promotion

With Listinghub.ai, you can generate both types of content from one photo set.

STR Video Basics: Guest Experience vs. Investor Confidence

STR videos succeed when they answer: “Will guests book this?” and “Does the math work?”

Typical decision-makers care about:

  • The “Instagram Moment” (mural, hot tub, view)
  • Bed count and sleeping arrangements (critical for revenue)
  • Amenities guests/investors value (game room, pool, coffee bar)
  • Proximity to demand drivers (stadiums, parks, centers)
  • Operational condition (turnkey status)

If selling, prove the revenue potential. If renting, prove the vibe.

Need ad scripts? See STR scripts.

STR Video Formats + A Guest-Ready Shot List

Formats: Guest Experience Tour (30-60s), Investor 'Pro Forma' Pith (60-90s), Vibe Teaser (15s).

Recommended Shot List

  • Design hook (boldest visual feature)
  • Living/entertaining flow
  • Sleeping capacity (bunks, pull-outs)
  • Amenities (coffee station, hot tub, games)
  • Work-from-anywhere setups (wifi, desks)
  • Nearby attractions (quick clips)

Overlays That Increase Clarity

  • “Sleeps X Guests”
  • “Turnkey / Fully Furnished”
  • Income/Rental History (for sales)
  • CTA (“Book now” or “Make an offer”)

Tip: For sales, overlay 'Proj. Revenue' or 'History Available'. For bookings, overlay 'Book Link in Bio'. See video ideas

STR Listing Video Template: “Vibe → Capacity → Amenities → CTA”

Structure that works for STR sales:

Use listing videos for:

  • Scene 1: Hook (The “Hero” shot—pool, design, view)
  • Scene 2: Living space (vibe check)
  • Scene 3: Sleeping capacity (show value)
  • Scene 4: Amenities that drive bookings
  • Scene 5: Operational highlights (smart locks, new HVAC)
  • Scene 6: CTA (“Request financials” / “Schedule tour”)

Best practices:

  • Show furnishings clearly
  • Highlight capacity
  • Keep pacing fast

Scale production with Listinghub.ai.

Create an STR video

Platforms & Hooks: Where STR Content Thrives

STR content is native to social media. Visuals must be “thumb-stopping.”

High-performing formats

  • - Vibe teaser
  • - Amenity spotlight
  • - Guest review highlight

Where to publish

  • - TikTok (Travel/Airbnb niche)
  • - Instagram Reels
  • - Airbnb listing (video section)

Use vertical video heavily.

How to Create STR Videos in Minutes with Listinghub.ai

1

Step 1: Choose a template

Pick:

  • Guest experience tour
  • Investor sales pitch
  • Vibe teaser
2

Step 2: Add details

Upload photos. Enter:

  • Guest capacity
  • Top amenities
  • Revenue hook (for investors)
  • CTA
3

Step 3: Export

Generate files for:

  • 16:9 for listing sites
  • 9:16 for TikTok/Reels
  • Ad versions

Where to Post STR Videos (Investors vs Guests)

Strategy depends on the goal (Sell vs Rent).

  • To Sell (Investors): Email lists, LinkedIn, Investment groups, Listing sites
  • To Rent (Guests): Airbnb listing, TikTok, Instagram, Pinterest
  • Landing page: host the financial package + video for investors
  • Retargeting: show revenue potential to investor audiences

Plan your strategy with Marketing Plan.

Explore Real Estate Video Ideas by Property Type

Browse video examples, scripts, and templates tailored for every property type.

FAQ: Short‑Term Rental Real Estate Videos

How is an STR video different from a regular home tour?
STR videos sell the experience and income, not just the floor plan. Emphasize design, sleeping capacity, and amenities (hot tubs, game rooms) more than closets or HVAC.
Should I include revenue numbers in the video?
For sales videos, yes—but responsibly. Use “Est. Revenue” or “Past Performance” labels and offer full docs. For booking videos, never show revenue.
Do I need professional video for STRs?
A clear photo-based video often outperforms shaky phone video. High-quality photos are standard in STRs, so use AI to turn them into dynamic tours.
Can <a href="/" class="text-main hover:underline">Listinghub.ai</a> create STR videos?
Yes. It's perfect for sequencing “amenity → bedroom → vibe” flows that work for both investors and guests.
What CTA works best for selling an STR?
“Request financials & rental history” is the gold standard for attracting serious investors.