Frisco, TX Housing Market Report

The Frisco, Texas real estate market is currently undergoing a notable transition toward a buyer-friendly environment as of December 2025. With active inventory surging by 7.88% year-over-year to nearly 30,000 units and homes spending an average of 82 days on the market—a 12-day increase from last year—the pace of sales has slowed significantly. The sale-to-list ratio of 0.98 indicates that buyers are successfully negotiating prices below the original asking amount, reflecting a shift in leverage away from sellers who previously dominated the Dallas-Fort Worth metro area.

Price trends have shown a consistent downward trajectory over the latter half of 2025. Since July, the median home value has declined from $658,992 to $651,683, marking a 4.73% year-over-year decrease. This cooling period follows years of rapid appreciation and is likely driven by a combination of increased supply and higher borrowing costs, which have tempered demand. While home values are softening, the rental market remains remarkably stable, with a median rent of $1,805 representing a marginal 0.14% increase, suggesting that while the purchase market is correcting, the underlying demand for housing in the region remains intact.

Looking ahead, prospective buyers should view the current climate as an opportunity to secure properties with less competition and more room for negotiation. However, sellers must adjust their expectations, as the increase in days on market and the decline in median values necessitate more aggressive pricing and high-quality property presentations to stand out. For investors, the stability in rental rates paired with softening entry prices may improve cap rates, though the short-term outlook for capital appreciation remains conservative as the market continues to find its new floor.