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Commercial Real Estate Video: Create Listing Videos, Social Clips & Ads

Turn property photos and key details into CRE videos that drive leasing interest, investor inquiries, and broker credibility—without heavy editing.

Create a CRE video with AI
New to video marketing? Start with the full strategy guide.

Commercial real estate moves on clarity. Buyers, tenants, and investors want to understand the asset fast—location context, layout, access, and the story behind the numbers.

  • Make listings easier to evaluate online
  • Create interest before the first call
  • Stand out in competitive broker pitches
  • Repurpose one property into multiple formats (website, social, ads)

With Listinghub.ai, you can produce commercial property videos in minutes using templates and AI—then scale that content across your entire portfolio.

What Commercial Real Estate Video Is (and What CRE Buyers Actually Care About)

Commercial real estate videography is different from residential video. Residential marketing often sells lifestyle. CRE marketing sells utility and clarity—how the space works, how the site connects to demand, and what the deal looks like at a high level.

Typical decision-makers care about:

  • Location context: access, visibility, traffic, proximity, submarket story
  • Space utility: layout, loading, ceiling height, frontage, parking, amenities
  • Use case fit: office, retail, industrial, multifamily, land
  • Next step: leasing inquiry, tour request, OM download, investor intro call

Video doesn’t replace your brochure or OM—it makes prospects want to open them.

Want the big picture across all real estate video types? Visit our Real Estate Video hub.

What to Include in a Commercial Property Video (Shot List + Overlays)

Great CRE videos are simple: show the space clearly, add the right context, and guide the viewer to a next step.

Recommended Shot List

  • Exterior frontage + signage visibility
  • Access routes + parking / loading (if relevant)
  • Main lobby / entry → primary circulation path
  • Key spaces: suites, floor plates, bays, common areas
  • Amenities: conference, fitness, rooftop, outdoor areas (if relevant)
  • Location context: nearby anchors, transit, arterial roads

Overlays That Increase Clarity

  • Address + submarket
  • SF / unit mix or key specs (e.g., ceiling height, loading doors)
  • 3–5 “high impact” highlights
  • Clear CTA: leasing inquiry / tour / OM request

Tip: If your team has strong photos but no time to edit, you can still produce polished videos fast using an AI real estate video maker. AI real estate video maker

Commercial Real Estate Listing Videos (Fast, Consistent, On‑Brand)

A commercial listing video should answer one question: “Is this worth a call?”

Use listing videos for:

  • Office, retail, industrial, multifamily, and land listings
  • Leasing availability announcements
  • Portfolio or multi‑property overviews

Best practices:

  • Keep the story linear (site → entry → main spaces → highlights → CTA)
  • Use text overlays for specs and key differentiators
  • Export multiple versions: website cut + social cut + ad cut

Want examples you can copy? Browse our video ideas & examples.

Generate a CRE listing video

Social Clips for CRE (LinkedIn + Short‑Form)

CRE social video isn’t about trends—it’s about credibility and clarity.

High-performing formats

  • - 15–30s “property highlight” clips
  • - 30–60s “submarket insight” clips
  • - Short broker commentary (“What makes this asset interesting…”)
  • - Before/after or progress updates for development projects

Where to publish

  • - LinkedIn for broker branding and investor attention
  • - YouTube for longer evergreen tours and submarket videos
  • - Instagram / short-form platforms for reach and retargeting

The goal is consistency: turning one property into multiple clips, not reinventing the wheel every time.

Strategy guide Ideas library

How to Make CRE Videos in Minutes with Listinghub.ai

1

Step 1: Choose your goal

Pick a template based on outcome:

  • Listing highlight
  • Leasing announcement
  • Investor overview
  • Social cutdown
  • Ad-ready version
2

Step 2: Add your assets

Upload:

  • property photos (or a listing link)
  • key specs (SF, type, highlights)
  • CTA (tour request / OM request / inquiry)
3

Step 3: Brand + export

Apply your brand once and export:

  • Website format (16:9)
  • LinkedIn feed (1:1 / 4:5)
  • Vertical for short-form and ads (9:16)
Start with the AI video maker

Distribution: Where to Post Commercial Real Estate Videos

Your distribution plan determines ROI more than your transitions. Here’s a simple CRE distribution stack:

  • Listing pages & landing pages: Embed the main video near the top
  • Email outreach: Use a thumbnail + link to drive clicks
  • LinkedIn: Post short clips with a clear CTA
  • YouTube: Host full tours and evergreen market/submarket videos
  • Ads: Retarget video viewers with the next-step offer

If you need a complete system beyond CRE, start here.

Explore Real Estate Video Ideas by Property Type

Browse video examples, scripts, and templates tailored for every property type.

Single-Family Home

Curb appeal, flow, and backyard lifestyle videos

View templates

Condo

Views, amenities & building lifestyle content

View templates

Luxury

Cinematic films with premium pacing and storytelling

View templates

Townhouse

Multi-level living with low maintenance appeal

View templates

Multi-Family

Unit count and rental income focus

View templates

Land

Acreage, uses, and development potential

View templates

Commercial

Business spaces with location and traffic focus

You are here

Investment

ROI, cap rate, and cash flow highlights

View templates

New Construction

Builder specs and warranty features

View templates

Rural

Privacy, space, and acreage living

View templates

Short-Term Rental

Guest experience and investor-ready content

View templates

Waterfront

Shoreline, dock, and water access highlights

View templates

Rental

Tenant benefits and property management angles

View templates

FAQ: Commercial Real Estate Video

What is commercial real estate video and how is it different from residential?
Commercial real estate videos focus on space utility and deal clarity—location context, layout, access, and decision-driving information—rather than lifestyle storytelling.
What types of commercial property videos work best?
Property highlight videos, site/context overviews, drone/aerial context cuts, short LinkedIn clips, and ad-ready versions for leasing or investor interest.
Can I create commercial real estate videos from photos or a listing link?
Yes. Many teams generate CRE videos from photos and key specs, then export versions for websites, social, and ads using an AI video maker like Listinghub.ai.
Can I use these videos for paid ads and lead generation?
Yes. Export ad-ready formats and use a clear offer (leasing inquiry, tour request, OM request). See our ad guide.
How does pricing work for commercial real estate video?
It depends on AI-only creation vs filming vs hybrid, plus how many deliverables you need. See plan options.