New Construction Real Estate Video: Model Tours, Progress Updates & Launch Ads

Explain floor plans, upgrades, timelines, and community amenities—then create consistent videos at scale with AI.

New construction buyers aren’t only buying a home—they’re buying a process: plan selection, upgrades, build timeline, and community lifestyle. Your new construction real estate video should reduce uncertainty and drive model-home visits.

Model-home style tours from photos or walkthrough clips
Quick “available now / quick move-in” highlight videos
Progress updates and community amenity reels

With Listinghub.ai, you can create ad-ready videos for launches and interest lists.

New Construction Video Basics: Plans, Upgrades, Timeline, and Trust

New-build videos work when they answer the buyer’s real questions (layout, finishes, timeline, community).

Typical decision-makers care about:

What the layout feels like in real life
Standard vs. upgraded finishes
Build timeline and changes
Community amenities and neighborhood arrival
Builder trust/reputation

This format is powerful for developer and builder marketing—turning static renderings into shareable stories.

Need ad hooks? See ad scripts.

New Construction Video Formats + A Builder‑Friendly Shot List

Formats that consistently work for new construction include Model Home Tours, Community Amenity Reels, and Progress Updates.

Recommended Shot List

Streetscape/entry + signage (community identity)
Model home wide shots (make rooms feel accurate)
Upgrade details (cabinets, counters, lighting, flooring)
Outdoor living and lots (when relevant)
Amenities and lifestyle moments

Overlays That Increase Clarity

Plan name
Key specs (beds/baths/sq ft)
Upgrade callouts
CTA (“Book a model tour”)

Tip: Avoid locking in pricing/availability in the video unless you can update it instantly. See video ideas

New Construction Video Template: Community → Plan → Upgrades → CTA

A simple, effective new construction structure:

Use listing videos for:

Scene 1: Hook (“New community + modern plans” / “Quick move-in available”)
Scene 2: Community arrival + amenity highlight
Scene 3: Plan walkthrough (wide shots; label key rooms)
Scene 4: Upgrade highlights (2–4 quick details)
Scene 5: Lot/outdoor context (if meaningful)
Scene 6: CTA (“Book a model tour” / “Request availability & pricing”)

Best practices:

Export a long-form version for YouTube
Export a short teaser for social
Create fast versions with Listinghub.ai

Attach them to your funnel in /real-estate-video-marketing/.

Create a new construction video

Floor Plans, Pricing, and Availability (How to Mention Them Safely)

New construction marketing changes quickly. Use flexible language like “starting from” and “subject to change” captions to keep content helpful without becoming outdated.

High-performing formats

- Model home highlight
- Community amenity reel
- Progress update clip

Where to publish

- Instagram Reels
- Facebook Ads
- YouTube

If you include a floor plan graphic, show it briefly as a support tool—not as the main content.

Ad Scripts

How to Create New Construction Videos in Minutes with Listinghub.ai

Step 1: Choose a template

Pick from:

Model tour
Community amenities reel
Progress update
Quick move-in highlight

Step 2: Add details

Upload photos/renderings. Enter:

Plan name
Beds/baths
3 upgrade highlights
CTA (“Book a tour”)

Step 3: Export

Generate files for:

16:9 for YouTube/landing pages
9:16 for Reels/Shorts
Ad-ready cut for lead gen

Start with the AI video maker

Where New Construction Videos Work Best (Launch + Evergreen)

New construction content wins when it stays consistent.

Landing pages: embed model tours and availability CTAs
YouTube: publish full tours and “community overview” videos
Instagram/Facebook: amenities reels + progress updates (high frequency)
Ads: run short “quick move-in” clips, retarget with next-step offer

Tie everything back to a calendar using Marketing Plan.

Explore Real Estate Video Ideas by Property Type

Browse video examples, scripts, and templates tailored for every property type.

Single-Family Home

Curb appeal, flow, and backyard lifestyle videos