Fixer‑Upper Video: Scripts, Shot List & AI Templates for Agents

Sell the potential (not perfection) with honest, renovation-friendly videos that attract DIY buyers and investors—and save you time.

Create a fixer-upper video with AI Want the full video marketing system? Start here.

Fixer‑uppers don’t win with glossy marketing. They win with transparency, a clear “why it’s worth it,” and a next step for the right buyer. This page includes: - Fixer‑upper video scripts that frame opportunity without hype - A “bones-first” shot list (so you show what matters) - Overlay copy that sets expectations and builds trust - Posting + ad ideas for attracting renovation-minded buyers If your listing is also distressed/foreclosure, use the disclosure-first approach here: Foreclosure Video Scripts Make a bones-first video quickly from photos/clips: Real Estate Video Maker AI More examples you can adapt: Real Estate Video Examples Browse the full hub: Real Estate Video Hub

Why Fixer‑Upper Videos Sell Potential (When You’re Honest)

Pre-qualifies visitors

Captures leads before the event

Saves time

Reduces "just browsing" walk-ins

Builds audience

Creates retargeting opportunities

Drives action

One clear next step for viewers

Pre-qualifies visitors

Captures leads before the event

Saves time

Reduces "just browsing" walk-ins

Builds audience

Creates retargeting opportunities

Drives action

One clear next step for viewers

Full marketing system:

Fixer‑Upper Shot List: Bones, Layout, and Upside

A fixer‑upper video should feel like a smart walkthrough, not a highlight reel.

Bones-first shot list

Exterior (front + roofline angle if visible, without diagnosing)
Entry + main living (wide shots to show flow)
Kitchen (condition + space, wide first)
Bathrooms (wide, quick)
Bedrooms (wide shots)
Utility areas/garage/basement if accessible (show, don’t speculate)
Yard/lot (space + privacy + potential use)
Neighborhood context (optional)
End card: “Bring your contractor / request details” CTA

Overlay copy that works

“Fixer‑Upper Opportunity in [Neighborhood]”
“Needs updates in: [kitchen/baths/flooring]” (keep it general)
“Best upside: [layout/lot/location]”
“DM FIXER for the info packet + showing times”

[layout

Ads for Fixer‑Upper Listings (Find the Right Buyer Faster)

Fixer‑upper ads work when they match the right audience and set expectations clearly. A practical ad plan:

Opportunity teaser (15–25s)

Hook: “Project home in [area] with [upside]” CTA: “Request the info packet” or “Book a contractor tour slot”

Retargeting

Show a longer walkthrough to people who engaged Repeat the same CTA “Renovation checklist” PDF “Deal breakdown worksheet”

Learn more Script ideas + targeting notes

How to Make a Fixer‑Upper Video in Minutes with ListingHub

Step 1

Step 1: Choose a fixer‑upper template Pick one: - Opportunity teaser - Bones-first walkthrough - Investor/DIY cut (different CTA)

Step 2

Step 2: Add assets + honest framing Upload photos/clips, then add: - Neighborhood/submarket - What needs work (general areas) - The upside (lot/layout/location) - One CTA (tour / packet / contractor slot)

Step 3

Step 3: Use overlays to build trust Add on-screen text that sets expectations: - “Needs updates” - “Verify scope with professionals” - Clear CTA + contact info

Step 4

Step 4: Export and repurpose Export a short teaser for reach and a longer walkthrough for qualified buyers. Reuse the same project to create an ad-ready version without re-editing.

Step 1

Step 1: Choose a fixer‑upper template Pick one: - Opportunity teaser - Bones-first walkthrough - Investor/DIY cut (different CTA)

Step 2

Step 3

Step 3: Use overlays to build trust Add on-screen text that sets expectations: - “Needs updates” - “Verify scope with professionals” - Clear CTA + contact info

Step 4

Step 4: Export and repurpose Export a short teaser for reach and a longer walkthrough for qualified buyers. Reuse the same project to create an ad-ready version without re-editing.

Step 1

Step 1: Choose a fixer‑upper template Pick one: - Opportunity teaser - Bones-first walkthrough - Investor/DIY cut (different CTA)

Step 2

Step 3

Step 3: Use overlays to build trust Add on-screen text that sets expectations: - “Needs updates” - “Verify scope with professionals” - Clear CTA + contact info

Step 4

Step 4: Export and repurpose Export a short teaser for reach and a longer walkthrough for qualified buyers. Reuse the same project to create an ad-ready version without re-editing.

Create a fixer-upper video now

Fixer‑Upper Posting Schedule (Week 1)

Suggested cadence for a new fixer‑upper listing:

Keep the messaging consistent: honest condition + clear upside + one CTA.

If your listing is foreclosure/distressed, use the disclosure-first page: Foreclosure Video Scripts

Day 0

Opportunity teaser (15–20s)

Day 1

Bones-first walkthrough (45–90s)

Day 2

–3: “Top 3 upside levers” clip (layout/lot/location)

Day 4

–5: Condition Q&A clip (set expectations, invite verification)

Day 7

Contractor tour / private showing CTA

If your listing is foreclosure/distressed, use the disclosure-first page:

Explore More Sale Status Video Guides

Videos for every stage of the selling process

Open House

Just Listed

Just Sold

Foreclosure

Fixer Upper

You are here

Open House

Just Listed

Just Sold

Foreclosure

Fixer Upper

You are here

FAQ: Fixer‑Upper Videos

Should I estimate renovation costs in my fixer-upper video?

It’s usually better not to. Renovation costs vary dramatically based on scope, labor market, permits, and buyer standards. If you want to address budget questions, use general language (“needs kitchen/bath updates”) and invite buyers to verify with a contractor. You can also offer an “info packet” or a contractor tour slot so serious buyers can do their own due diligence. This approach keeps your marketing credible and reduces misunderstandings.

How do I describe condition without scaring away good buyers?

Lead with the right positioning: “project home,” “renovation opportunity,” or “fixer-upper” sets expectations. Then be specific about categories (kitchen, baths, flooring, exterior) without dramatizing. Pair honesty with upside: layout, lot size, location, or potential future use. The right buyer isn’t looking for perfection—they’re looking for a clear opportunity. Your video should feel like a helpful preview, not a sales pitch.

What shots matter most for a fixer-upper listing?

Wide shots that show structure and flow are more valuable than detail pans of dated finishes. Prioritize: exterior, entry, main living, kitchen footprint, baths, bedroom sizes, utility if accessible, and yard/lot. If something is a major value lever (e.g., large lot, views, ADU potential where applicable), show it clearly. Avoid diagnosing problems on camera—show what’s visible and encourage verification through inspections and professionals.

How do I market a fixer-upper to investors vs DIY buyers?

Make two cuts with two different hooks. For investors, focus on value levers and process (“request packet,” “showing instructions,” “contractor slot”). For DIY buyers, emphasize vision and lifestyle upside (“make it yours,” “great bones,” “dream backyard”). Keep the facts consistent, but tailor the hook and CTA. Using templates makes this easy because you can swap the text overlays and export two versions from the same footage.

Can I use before/after mockups or renderings?

Yes—if you label them clearly. Use phrasing like “Concept / inspiration only” and avoid implying a guaranteed outcome. Renderings can help buyers visualize the upside, but they should supplement—not replace—honest shots of the current condition. If you use AI-generated visuals, keep them clearly separated from real footage and always include the real walkthrough so buyers know what they’re actually considering.

How can I make fixer-upper videos faster every week?

Standardize your workflow: use the same bones-first shot list, the same overlay categories (needs work / upside / CTA), and a consistent export set (vertical + walkthrough). Tools like ListingHub help by templating the structure and generating multiple versions from the same assets, so you spend your time on the property—not on editing. Start here: