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Foreclosure Listing Video: Scripts, Disclosures & AI Templates

Set expectations early, highlight the opportunity clearly, and attract serious buyers with disclosure‑first foreclosure videos.

Why Foreclosure Listing Videos Reduce Unqualified Leads

Set the tone

Set expectations

Show reality

Direct the next step

Foreclosure Shot List: Condition + Clarity (No Guessing)

Practical shot list (use only accessible areas)

  • Exterior + neighborhood context (street, parking, entry)
  • Main living areas (wide shots to show layout)
  • Kitchen + baths (condition and layout)
  • Bedrooms (wide + quick detail)
  • Utility/basement/garage if accessible (show, don’t diagnose)
  • Yard/lot and any major exterior features
  • End card: “Request disclosures / info packet” + CTA

On-screen text checklist

  • “Foreclosure / distressed listing” wording only if verified
  • “Sold as‑is” only if accurate for the listing
  • “Confirm all details via disclosures” (simple, non-legal disclaimer)
  • Showing instructions CTA (DM PACKET / tap link)

Running Ads for Foreclosure Listings (Careful, Factual, Local)

Value-opportunity teaser (15–25s)

Retargeting

Lead handling

How to Make a Foreclosure Video in Minutes with ListingHub

1

Step 1

Step 1: Choose a disclosure-first template Pick a format: - Short teaser (15–25s) - Walkthrough (60–120s) - “Process + next steps” explainer (30–45s)

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Step 2

Step 2: Add only verified facts Upload photos/clips, then add: - Neighborhood/submarket - What’s confirmed about status/process - Condition framing that matches the listing - One CTA (request packet / book showing)

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Step 3

Step 3: Use overlays to prevent misunderstandings Add clear on-screen notes: - Access instructions (appointment / limited access) - “Confirm details via disclosures” - End card with your contact info and CTA

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Step 4

Step 4: Export versions for different intent levels Export a short teaser for reach and a longer walkthrough for serious buyers. Keep the CTA the same across versions so leads don’t get confused.

Foreclosure Posting Schedule (Launch → Deadline)

Suggested cadence (adjust to your listing timeline):
Keep every post disclosure-first and consistent with the listing details.
If you need a broader content plan beyond foreclosure listings: Real Estate Video Marketing

Day 0

“What to know first” clip (status/process + CTA)

Day 1

–2: Walkthrough focusing on layout + visible condition

Day 3

–5: Q&A clip (access rules, showing instructions, next steps) 24–48h before any deadline/auction date: reminder + CTA

FAQ: Foreclosure Listing Videos

Should I say “foreclosure” in the video?
Use language that matches verified listing status and your local rules. If the property is explicitly marketed as a foreclosure, you can state it clearly. If you’re unsure, keep the wording factual (e.g., “distressed property” or “value opportunity”) and direct viewers to confirm details through the listing disclosures and your brokerage. The goal is clarity without overstepping—avoid implying legal conclusions or giving advice about liens, rights, or timelines unless it’s confirmed and approved.
What disclosures should appear on screen?
Keep disclosures simple and non-technical. Common helpful overlays are: “Appointment required” (if true), “Sold as‑is” (only if accurate), and “Confirm details via disclosures” to reduce misunderstandings. You can also add a line like “Request the info packet for full details” so viewers know the next step. Avoid writing anything that looks like legal advice. Your video should point people to the official documents and the correct process, not interpret them.
How do I attract serious buyers and filter out casual clicks?
Lead with expectations. In the first 5–10 seconds, state what matters most: the listing status (if verified), the condition framing, and the required next step (request the packet, book a showing, confirm access rules). In the body, show layout and visible condition clearly—wide shots are more useful than fast transitions. End with a single CTA and make it easy to follow. Serious buyers will respond well to a clear process; time‑wasters usually won’t.
Can I talk about financing or repairs in the video?
Only share what’s confirmed and avoid giving recommendations. If the listing has specific requirements (e.g., “cash only” or “conventional only”), you can mention them if they are officially stated. For repairs, show what you can see but don’t diagnose systems or speculate. A safer approach is: “Please review disclosures and verify condition with the appropriate professionals.” That keeps your messaging accurate and protects you from accidental misstatements.
Do foreclosure videos work as ads?
They can—if you keep them factual and local. Use a short teaser to generate interest, then retarget viewers with a walkthrough cut and an “info packet” CTA. Avoid sensational hooks and avoid language that sounds like a guarantee. Use the ad to clarify the process (appointment required, next step, where to get documents). For structured ad setups and scripts:
How can AI help me create foreclosure videos faster without making mistakes?
AI is great for formatting—templates, pacing, overlays, and exporting multiple versions. The non‑negotiable part is accuracy: you still need to enter verified facts (status, access rules, and any requirements) and keep language aligned with the listing. A good workflow is to generate the video with templates, then do a quick “verification pass” on every overlay line before publishing. Use: