Open House VideoScripts, Ideas & AI Templates for Agents
Turn a 2–3 hour open house into a week‑long lead generator with teasers, reminders, walkthroughs, and follow‑ups—made fast with AI.
Open houses are a short window of attention—but your marketing shouldn’t be. A good real estate open house video builds anticipation (before), drives foot traffic (day‑of), and keeps leads warm (after) with one clear next step. On this page you’ll get:
What You'll Get
1
A simple open house video framework (teaser → reminder → walkthrough → recap)
2
Copy‑paste scripts you can reuse every weekend
3
A shot list that helps you film in 10 minutes (even on a busy day)
4
A posting schedule from T‑3 days to “last call”
5
A lightweight ad plan (radius targeting + retargeting)
Open houses are a short window of attention—but your marketing shouldn’t be. A good real estate open house video builds anticipation (before), drives foot traffic (day‑of), and keeps leads warm (after) with one clear next step. On this page you’ll get:
What You'll Get
1
A simple open house video framework (teaser → reminder → walkthrough → recap)
2
Copy‑paste scripts you can reuse every weekend
3
A shot list that helps you film in 10 minutes (even on a busy day)
4
A posting schedule from T‑3 days to “last call”
5
A lightweight ad plan (radius targeting + retargeting)
No credit card required
Free templates included
AI-powered
Why Open House Videos Work (and What to Include)
Confirms the basics fast (date/time window, neighborhood, parking/entry cues)
Shows the feel of the space (light, flow, layout) better than photos alone
What it does for you:
Pre‑qualifies visitors (fewer “just browsing” walk‑ins)
Gives a reason to show up (a clear hook + highlights)
Confirms the basics fast (date/time window, neighborhood, parking/entry cues)
Shows the feel of the space (light, flow, layout) better than photos alone
What it does for you:
Pre‑qualifies visitors (fewer “just browsing” walk‑ins)
Shot Library
Open House Shot List & Overlay Checklist (Fast + Clear)
1
Before you film (2 minutes)
2
Must‑have shots (10 minutes total)
3
On‑screen text checklist
4
Quick compliance reminder
1
Before you film (2 minutes)
2
Must‑have shots (10 minutes total)
3
On‑screen text checklist
4
Quick compliance reminder
Open House Video Ads & Targeting (Local Reach on Demand)
Organic posts are great—ads make reach predictable, especially if you’re new to a neighborhood or rebuilding momentum. A simple campaign that works:
Teaser ad (2–3 days before)
Objective: video views or traffic Targeting: 1–3 mile radius around the property + nearby neighborhoods Creative: 10–15s teaser with date/time overlay
Day‑of reminder ad (morning + last call)
Objective: traffic, messages, or lead form Creative: “Today 1–4pm” style clip; keep it under 12–15 seconds
Retargeting (after the event)
Audience: people who watched 25–50% of your video or engaged Offer: private tour slots, “similar homes” list, or updates DM keyword (fastest) Lead form (lowest friction) Landing page + calendar (best for booked appointments)
Quick Start Guide
How to Make an Open House Video in Minutes with ListingHub
Follow these simple steps to create professional videos in minutes
1
Step 1: Choose your open house format
Pick the outcome first: - Teaser (save the date) - Day‑of reminder - Quick walkthrough - Last‑call urgency - Post‑open‑house recap / private tour CTA
Step 1
2
Step 2: Add assets + the 4 essentials
Upload photos or short clips (or paste a listing link), then fill: - Date + time window - Neighborhood/submarket - 3–5 highlights - ONE CTA (DM keyword / link / book a tour)
Step 2
3
Step 3: Make it readable on mute
Apply your branding (logo/colors) and add: - Big on‑screen text for time + highlights - Captions if you speak on camera - A clean end card with contact info
Step 3
4
Step 4: Export the right sizes
Export: - 9:16 for Reels/TikTok/Shorts - 1:1 or 4:5 for feeds - 16:9 for YouTube/website Then reuse the same project to generate a teaser + reminder + recap.
Step 4
1
Step 1: Choose your open house format
Step 1: Choose your open house format Pick the outcome first: - Teaser (save the date) - Day‑of reminder - Quick walkthrough - Last‑call urgency - Post‑open‑house recap / private tour CTA
Step 1
2
Step 2: Add assets + the 4 essentials
Step 2: Add assets + the 4 essentials Upload photos or short clips (or paste a listing link), then fill: - Date + time window - Neighborhood/submarket - 3–5 highlights - ONE CTA (DM keyword / link / book a tour)
Step 2
3
Step 3: Make it readable on mute
Step 3: Make it readable on mute Apply your branding (logo/colors) and add: - Big on‑screen text for time + highlights - Captions if you speak on camera - A clean end card with contact info
Step 3
4
Step 4: Export the right sizes
Step 4: Export the right sizes Export: - 9:16 for Reels/TikTok/Shorts - 1:1 or 4:5 for feeds - 16:9 for YouTube/website Then reuse the same project to generate a teaser + reminder + recap.
Step 4
1
Step 1: Choose your open house format
Step 1: Choose your open house format Pick the outcome first: - Teaser (save the date) - Day‑of reminder - Quick walkthrough - Last‑call urgency - Post‑open‑house recap / private tour CTA
2
Step 2: Add assets + the 4 essentials
Step 2: Add assets + the 4 essentials Upload photos or short clips (or paste a listing link), then fill: - Date + time window - Neighborhood/submarket - 3–5 highlights - ONE CTA (DM keyword / link / book a tour)
3
Step 3: Make it readable on mute
Step 3: Make it readable on mute Apply your branding (logo/colors) and add: - Big on‑screen text for time + highlights - Captions if you speak on camera - A clean end card with contact info
4
Step 4: Export the right sizes
Step 4: Export the right sizes Export: - 9:16 for Reels/TikTok/Shorts - 1:1 or 4:5 for feeds - 16:9 for YouTube/website Then reuse the same project to generate a teaser + reminder + recap.
Open House Posting Schedule (T‑3 Days to After)
Use this repeatable cadence for every open house:
Where to post:
For a full weekly video calendar: Real Estate Video Marketing
Explore More Sale Status Video Guides
Videos for every stage of the selling process
FAQ: Open House Videos
How long should an open house video be?
Think in “cuts,” not one long video. For reach, a teaser or reminder works best at 10–20 seconds (vertical, big text overlays). For clarity, a quick walkthrough can be 30–60 seconds—just enough to show layout and the top 3–5 highlights. If you need a longer version for YouTube or a listing page, keep it under ~90 seconds and trim slow pans. Always end with one action: DM a keyword, tap a link, or book a tour.
Should I include the full address and price in an open house video?
It depends on your safety and workflow. Many agents share the neighborhood/submarket publicly, then provide the exact address via link, DM keyword, or event page. Price can be included if it’s part of your hook (“under $X” can work), but it’s optional—especially if you’d rather drive inquiries. Whatever you choose, make the date/time window unmissable on screen and keep your CTA consistent (e.g., “DM OPEN for address & details”).
Do open house videos work if I can’t film a full walkthrough?
Yes. A strong open house video can be built from 6–10 quick shots or even listing photos, as long as it has structure: hook → 3 highlights → time window → CTA. If you’re rushed, film: exterior, living, kitchen, primary, backyard, and one wow detail. Add large text overlays for the open house window and a DM keyword. Tools like ListingHub can turn photos/clips into multiple versions fast:
How do I capture leads from an open house video (not just views)?
Pick ONE low-friction conversion path and repeat it everywhere. The simplest is a DM keyword (OPEN / TOUR) that you can reply to with details. If you want cleaner lead data, use a lead form or a landing page with a calendar link. For the video itself, put the CTA on screen twice: once early (“DM OPEN for details”) and once as an end card. After the event, retarget viewers with a private tour offer or a “similar homes” list.
Can I run open house videos as ads without wasting money?
Yes—if you keep it local and time-bound. Use radius targeting around the property (plus adjacent neighborhoods), run a teaser 2–3 days before, then run a day-of reminder with a clear time window. Keep the creative short (10–15s), and optimize for messages/traffic/leads depending on your CTA. Then retarget anyone who watched with a private tour or “similar homes” offer. Full campaign structures:
How do I reuse open house content after the event?
Don’t let the footage die after Sunday. Turn the same assets into: (1) a recap for people who missed it, (2) a “just listed” highlight clip if the listing is new, and (3) a follow-up clip that answers a common question (price, HOA, schools, commute—whatever your buyers ask). If it sells, your “just sold” video becomes social proof for future sellers: Just Sold Video Scripts. For more reusable formats: