listing hub logo

Just Listed Video: Scripts, Hooks & AI Templates for Agents

Launch a new listing with teasers, highlight reels, and tour clips that drive clicks and showing requests in the first 72 hours.

Why “Just Listed” Videos Get the Fastest Attention

Pre-qualifies visitors

Saves time

Builds audience

Drives action

Just Listed Shot List + On‑Screen Copy (Made for Scroll)

Best first frame (thumbnail moment)

  • A bright wide shot (living room or kitchen) OR the strongest curb appeal angle
  • Add bold text: “Just Listed in [Neighborhood]”

Fast shot list (8–12 clips)

  • Exterior (front + quick angle that shows lot/driveway)
  • Entry → living (wide)
  • Kitchen (wide + one detail)
  • Primary suite (wide)
  • Backyard/balcony/patio
  • One “wow” detail (view, pantry, fireplace, pool, office)
  • Optional: neighborhood vibe shot (park, streetscape, skyline)
  • End card with CTA

Overlay copy ideas (keep it short)

  • “Just Listed” + neighborhood
  • Key specs (beds/baths/sqft) if you have them
  • 3 highlights (e.g., “South-facing light”, “Huge yard”, “Walk to [landmark]”)
  • CTA: “DM LIST for price + showing times” or “Tap for details”

Promote a New Listing with Video Ads (Local + Retargeting)

Teaser (Day 0–1)

Walkthrough (Day 1–3)

Open house add‑on (if applicable)

How to Make a Just Listed Video in Minutes with ListingHub

1

Step 1

Step 1: Pick a “just listed” template Choose the output you need: - 10–15s teaser - 20–30s highlight reel - 45–60s walkthrough cut - Ad-ready vertical version

2

Step 2

Step 2: Add your listing assets Upload photos/clips (or paste an MLS/listing link), then add: - Neighborhood/submarket - 3–5 standout highlights - Showing CTA (DM keyword / link / “book a tour”)

3

Step 3

Step 3: Write the hook (first 3 seconds) Use one clear angle: - “Best backyard in [area]” - “Walk to everything in [neighborhood]” - “The kitchen you’ve been waiting for” Then keep the rest of the video simple and readable on mute.

4

Step 4

Step 4: Export multiple versions Export vertical for short‑form, plus a horizontal version for YouTube/website. Reuse the same project to create: - teaser → highlight reel → walkthrough so you’re not starting from scratch each time.

Just Listed Posting Schedule (Day 0 → Day 7)

Use this launch cadence for the first week:
Create videos from templates in minutes: Real Estate Video Maker AI
Build a full weekly video system: Real Estate Video Marketing
Browse the Real Estate Video hub Real Estate Video Hub

Day 0

Teaser (10–15s) + highlight reel (20–30s)

Day 1

Quick walkthrough (45–60s) + link to details

Day 2

Feature focus clip (kitchen / backyard / primary)

Day 3

Neighborhood angle (why people love this area)

Day 4

Open house promo (if scheduled): Open House Video Scripts

Day 6

“Top 3 questions answered” clip (HOA, parking, layout, etc.)

Day 7

Availability reminder + private tour CTA

FAQ: Just Listed Videos

How long should a just listed video be?
For most listings, you’ll want 2–3 lengths: a 10–15 second teaser for reach, a 20–30 second highlight reel for quick scanning, and a 45–60 second walkthrough cut for people who are already interested. The key is pacing—keep shots short, use big on-screen text, and don’t try to show every room. If you embed a longer version on your website, make it a separate export and keep it focused on flow and the top features.
What should I say in the first 3 seconds (the hook)?
Use a single, specific promise that matches the listing. Strong hooks sound like a buyer’s search criteria, not an ad slogan. Examples: “Huge yard + updated kitchen in [Neighborhood]”, “Bright corner condo with a view”, “Move‑in ready under [price range]”, or “Walk to [landmark] in minutes.” Then immediately show the best visual that supports the hook. If the hook and the first frame match, people keep watching—and your CTA will get more clicks.
Should I include the price and full address?
It’s optional and depends on your lead strategy. Sharing neighborhood and key highlights is usually enough for social; you can deliver the exact address and pricing through a link or a DM keyword (“DM LIST for price + showing times”). If price is your strongest differentiator (e.g., “under $X”), including it can increase qualified inquiries. If you don’t include price, make your CTA crystal clear so viewers know how to get details without friction.
How many video versions should I make for one listing?
Think in a small “content bundle” instead of one post. A practical bundle is: (1) teaser, (2) highlights, (3) walkthrough, and (4) open house promo if applicable. Each version has a different job—reach, clarity, qualification, and event attendance. Creating a bundle also improves consistency because you can reuse the same assets and keep branding identical across formats. Tools like ListingHub are built for this multi-version workflow:
What CTA gets the most showing requests?
The best CTA is the one you can respond to quickly. DM keywords work well (“DM TOUR”), and so do simple links to a showing-request page. Avoid giving multiple CTAs in the same video. If you want higher intent, use “Book a private tour” with a calendar link; if you want volume, use “DM LIST for details.” For paid campaigns and lead forms, follow the structures here:
How do I connect a just listed video to an open house and ads?
Treat the listing like a launch. Post the teaser organically on Day 0, then optionally boost it locally to guarantee reach. If you have an open house date, create a separate open-house reminder clip with the time window as the dominant on-screen text (don’t bury it). After people engage, retarget them with the walkthrough cut and a “book a tour” CTA. Open house frameworks: Open House Video Scripts. Ad playbook: