Social proof
you’re active in the market right now
Just Sold VideoScripts & Proof‑Building Templates for Agents
Turn one closing into seller trust—share results and process in a way that wins future listings (without sounding braggy).
A “just sold” post is more than an announcement—it’s proof that you can guide a transaction from strategy to closing. Done well, a just sold video builds credibility with homeowners and gives you a natural reason to start conversations. In this guide you’ll get:
What You'll Get
1
Just sold video formats that generate seller leads (announcement, mini case study, market insight)
2
Copy‑paste scripts + CTA ideas (valuation, pricing plan, consultation)
3
A checklist for what to include (and what to avoid sharing)
4
A posting plan you can repeat after every closing
A “just sold” post is more than an announcement—it’s proof that you can guide a transaction from strategy to closing. Done well, a just sold video builds credibility with homeowners and gives you a natural reason to start conversations. In this guide you’ll get:
What You'll Get
1
Just sold video formats that generate seller leads (announcement, mini case study, market insight)
2
Copy‑paste scripts + CTA ideas (valuation, pricing plan, consultation)
3
A checklist for what to include (and what to avoid sharing)
4
A posting plan you can repeat after every closing
No credit card required
Free templates included
AI-powered
Why Just Sold Videos Win Listings (When You Tell the Story Right)
Process proof
you can explain what you did (prep, pricing, marketing, negotiation)
Local proof
you understand a specific neighborhood and buyer demand The best just sold videos avoid “brag mode.” Instead, they teach:
The challenge (what the seller needed)
Social proof
you’re active in the market right now
Process proof
you can explain what you did (prep, pricing, marketing, negotiation)
Local proof
you understand a specific neighborhood and buyer demand The best just sold videos avoid “brag mode.” Instead, they teach:
The challenge (what the seller needed)
Shot Library
Just Sold Shot List + Proof Points (Keep It Real)
You don’t need to share every detail to make a just sold video effective. Focus on story + credibility.
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Footage/photo ideas (use what you have permission to use)
2
Proof points you can include (only if allowed/accurate)
3
On-screen text checklist
1
Footage/photo ideas (use what you have permission to use)
2
Proof points you can include (only if allowed/accurate)
3
On-screen text checklist
Seller Lead Ads Using Just Sold Videos (Neighborhood Proof)
Just sold videos are excellent for seller lead generation because the audience is obvious: homeowners in nearby neighborhoods. A simple ad strategy:
Neighborhood proof ad
Creative: 15–25s “Just sold + what we did” mini case study Targeting: homeowners in the same zip codes/submarkets CTA: “Get a pricing plan” or “Request a valuation”
Retargeting
Audience: video viewers + page visitors Offer: “Prep checklist” or “Neighborhood report”
Consistency beats intensity
One strong just sold ad running steadily often outperforms many short bursts.
Quick Start Guide
How to Make a Just Sold Video in Minutes with ListingHub
Follow these simple steps to create professional videos in minutes
1
Step 1: Choose a just sold format
Pick one: - Quick announcement (10–15s) - Mini case study (20–40s) - Market insight (30–60s) - Testimonial-style (if you have permission)
Step 1
2
Step 2: Add approved assets and proof points
Upload a few photos/clips, then add: - Neighborhood/submarket - 1–2 process points (what you did) - Result language you’re allowed to share - Seller CTA (valuation/pricing plan)
Step 2
3
Step 3: Make the message seller-centric
Instead of “look what I did,” try: - “Here’s what worked in this neighborhood…” - “Here’s the pricing/marketing plan we used…” Add a friendly invitation to talk, not a hard sell.
Step 3
4
Step 4: Export and reuse
Export vertical for short-form, plus a square version for feeds. Reuse the same template after every closing so your brand becomes instantly recognizable.
Step 4
1
Step 1: Choose a just sold format
Step 1: Choose a just sold format Pick one: - Quick announcement (10–15s) - Mini case study (20–40s) - Market insight (30–60s) - Testimonial-style (if you have permission)
Step 1
2
Step 2: Add approved assets and proof points
Step 2: Add approved assets and proof points Upload a few photos/clips, then add: - Neighborhood/submarket - 1–2 process points (what you did) - Result language you’re allowed to share - Seller CTA (valuation/pricing plan)
Step 2
3
Step 3: Make the message seller-centric
Step 3: Make the message seller-centric Instead of “look what I did,” try: - “Here’s what worked in this neighborhood…” - “Here’s the pricing/marketing plan we used…” Add a friendly invitation to talk, not a hard sell.
Step 3
4
Step 4: Export and reuse
Step 4: Export and reuse Export vertical for short-form, plus a square version for feeds. Reuse the same template after every closing so your brand becomes instantly recognizable.
Step 4
1
Step 1: Choose a just sold format
Step 1: Choose a just sold format Pick one: - Quick announcement (10–15s) - Mini case study (20–40s) - Market insight (30–60s) - Testimonial-style (if you have permission)
2
Step 2: Add approved assets and proof points
Step 2: Add approved assets and proof points Upload a few photos/clips, then add: - Neighborhood/submarket - 1–2 process points (what you did) - Result language you’re allowed to share - Seller CTA (valuation/pricing plan)
3
Step 3: Make the message seller-centric
Step 3: Make the message seller-centric Instead of “look what I did,” try: - “Here’s what worked in this neighborhood…” - “Here’s the pricing/marketing plan we used…” Add a friendly invitation to talk, not a hard sell.
4
Step 4: Export and reuse
Step 4: Export and reuse Export vertical for short-form, plus a square version for feeds. Reuse the same template after every closing so your brand becomes instantly recognizable.
Just Sold Posting Schedule (Closing Day → Week 2)
A repeatable cadence after every closing:
Keep a consistent CTA for 30 days (VALUE / REPORT / SELL) so people remember it.
If you also want to build buyer momentum, connect this with “just listed” content Just Listed Video Scripts
Day 0
–1: 10–15s “Just Sold” announcement (simple + clean)
Day 2
–4: Mini case study (what you did + one takeaway)
Day 7
Neighborhood insight clip (what buyers are doing, what sellers should know)
Day 10
–14: Seller CTA clip (valuation/pricing plan offer)
Explore More Sale Status Video Guides
Videos for every stage of the selling process
FAQ: Just Sold Videos
What should I say in a just sold video?
Use a simple story arc: (1) where/what (neighborhood + property type), (2) what the seller needed, (3) what you did (prep, pricing, marketing, negotiation), and (4) one seller-focused CTA. The video is strongest when it teaches a takeaway—something homeowners can learn about the market or the selling process. Keep it respectful and professional, and avoid implying guaranteed outcomes for future clients.
Can I share the sale price, address, or days on market?
Only share what you’re permitted to share under your local rules, MLS guidelines, and client agreements. If you’re unsure, keep it general: neighborhood/submarket, property type, and process. You can still create compelling proof without sensitive specifics by focusing on the plan and execution. If you do share numbers, make sure they are accurate, current, and presented as facts—not promises for future results.
How do I avoid sounding like I’m bragging?
Make the video about the seller’s journey and your process, not about “winning.” Use language like: “Here’s what worked,” “Here’s the plan we used,” or “Here’s how we prepared the home.” Add one helpful insight for other homeowners (timing, prep steps, pricing considerations). End with a low-pressure invitation: “If you’re considering a move, I’m happy to share a pricing plan.” That tone builds trust.
What CTA works best for seller leads?
Seller CTAs work when they offer something concrete and easy: a pricing plan, a home value range, a neighborhood market snapshot, or a prep checklist. Pick one and keep it consistent for a month so people remember it. DM keywords (VALUE / REPORT) are great for quick conversations, while landing pages work better if you want scheduled appointments. If you plan to run ads, structure the offer the same way across organic and paid.
How can I use just sold videos inside a listing presentation?
Bring a small “proof reel.” Play 2–3 short just sold clips that match the seller’s neighborhood or property type, then explain the strategy behind each one. It shifts the conversation from promises to evidence and process. You can also send a link to a playlist before the appointment so the seller arrives already trusting your marketing approach. This pairs well with a consistent weekly posting plan:
Do just sold videos work as ads?
Yes—especially for homeowners near where you just sold. Use a 20–30 second mini case study and target nearby submarkets. Keep the CTA simple (“Get a pricing plan” or “Request a valuation”), then retarget video viewers with a more specific offer like a prep checklist or neighborhood report. For templates and targeting ideas: