Fixer‑Upper VideoScripts, Shot List & AI Templates for Agents

It’s usually better not to. Renovation costs vary dramatically based on scope, labor market, permits, and buyer standards. If you want to address budget questions, use general language (“needs kitchen/bath updates”) and invite buyers to verify with a contractor. You can also offer an “info packet” or a contractor tour slot so serious buyers can do their own due diligence. This approach keeps your marketing credible and reduces misunderstandings.

Lead with the right positioning: “project home,” “renovation opportunity,” or “fixer-upper” sets expectations. Then be specific about categories (kitchen, baths, flooring, exterior) without dramatizing. Pair honesty with upside: layout, lot size, location, or potential future use. The right buyer isn’t looking for perfection—they’re looking for a clear opportunity. Your video should feel like a helpful preview, not a sales pitch.

Wide shots that show structure and flow are more valuable than detail pans of dated finishes. Prioritize: exterior, entry, main living, kitchen footprint, baths, bedroom sizes, utility if accessible, and yard/lot. If something is a major value lever (e.g., large lot, views, ADU potential where applicable), show it clearly. Avoid diagnosing problems on camera—show what’s visible and encourage verification through inspections and professionals.

Make two cuts with two different hooks. For investors, focus on value levers and process (“request packet,” “showing instructions,” “contractor slot”). For DIY buyers, emphasize vision and lifestyle upside (“make it yours,” “great bones,” “dream backyard”). Keep the facts consistent, but tailor the hook and CTA. Using templates makes this easy because you can swap the text overlays and export two versions from the same footage.

Yes—if you label them clearly. Use phrasing like “Concept / inspiration only” and avoid implying a guaranteed outcome. Renderings can help buyers visualize the upside, but they should supplement—not replace—honest shots of the current condition. If you use AI-generated visuals, keep them clearly separated from real footage and always include the real walkthrough so buyers know what they’re actually considering.

Standardize your workflow: use the same bones-first shot list, the same overlay categories (needs work / upside / CTA), and a consistent export set (vertical + walkthrough). Tools like ListingHub help by templating the structure and generating multiple versions from the same assets, so you spend your time on the property—not on editing. Start here: