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Open House Video: Scripts, Ideas & AI Templates for Agents

Turn a 2–3 hour open house into a week‑long lead generator with teasers, reminders, walkthroughs, and follow‑ups—made fast with AI.

Create an open house video with AIWant the full video marketing system? Start here.

Open houses are a short window of attention—but your marketing shouldn’t be. A good real estate open house video builds anticipation (before), drives foot traffic (day‑of), and keeps leads warm (after) with one clear next step. On this page you’ll get: - A simple open house video framework (teaser → reminder → walkthrough → recap) - Copy‑paste scripts you can reuse every weekend - A shot list that helps you film in 10 minutes (even on a busy day) - A posting schedule from T‑3 days to “last call” - A lightweight ad plan (radius targeting + retargeting) Create videos from templates in minutes: Real Estate Video Maker AI Build a full weekly video system: Real Estate Video Marketing Related status pages: Just Listed Video Scripts • Just Sold Video Scripts Browse the full Real Estate Video hub: Real Estate Video Hub

Why Open House Videos Work (and What to Include)

Gives a reason to show up (a clear hook + highlights)

Confirms the basics fast (date/time window, neighborhood, parking/entry cues)

Shows the feel of the space (light, flow, layout) better than photos alone

What it does for you:

Pre‑qualifies visitors (fewer “just browsing” walk‑ins)

Learn more

Open House Shot List & Overlay Checklist (Fast + Clear)

Before you film (2 minutes)

  • Turn on all lights, open blinds, clear counters
  • Decide your path: exterior → entry → living → kitchen → primary → backyard
  • Pick 3 highlights you’ll repeat (e.g., kitchen, backyard, view, office)

Must‑have shots (10 minutes total)

  • Exterior + a quick street/parking cue (3–5s)
  • Front entry / curb appeal
  • Main living area (wide + one detail)
  • Kitchen (wide + one “wow” detail)
  • Primary bedroom + primary bath (if notable)
  • Backyard / balcony / outdoor space
  • One bonus feature (office, pool, garage, view, pantry, etc.)
  • End card: open house date/time + CTA + your contact info

On‑screen text checklist

  • Neighborhood (not necessarily full address)
  • Date + time window (make it readable on mute)
  • 3–5 highlights (short phrases)
  • CTA (DM keyword / link / RSVP / book a tour)

Quick compliance reminder

  • Keep language property‑focused and inclusive.
  • Avoid wording that could be interpreted as discriminatory.
More video examples you can adapt:

Open House Video Ads & Targeting (Local Reach on Demand)

Organic posts are great—ads make reach predictable, especially if you’re new to a neighborhood or rebuilding momentum. A simple campaign that works:

Teaser ad (2–3 days before)

Objective: video views or traffic Targeting: 1–3 mile radius around the property + nearby neighborhoods Creative: 10–15s teaser with date/time overlay

Day‑of reminder ad (morning + last call)

Objective: traffic, messages, or lead form Creative: “Today 1–4pm” style clip; keep it under 12–15 seconds

Retargeting (after the event)

Audience: people who watched 25–50% of your video or engaged Offer: private tour slots, “similar homes” list, or updates DM keyword (fastest) Lead form (lowest friction) Landing page + calendar (best for booked appointments)

Learn more Script ideas + targeting notes

How to Make an Open House Video in Minutes with ListingHub

1

Step 1

Step 1: Choose your open house format Pick the outcome first: - Teaser (save the date) - Day‑of reminder - Quick walkthrough - Last‑call urgency - Post‑open‑house recap / private tour CTA

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Step 2

Step 2: Add assets + the 4 essentials Upload photos or short clips (or paste a listing link), then fill: - Date + time window - Neighborhood/submarket - 3–5 highlights - ONE CTA (DM keyword / link / book a tour)

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Step 3

Step 3: Make it readable on mute Apply your branding (logo/colors) and add: - Big on‑screen text for time + highlights - Captions if you speak on camera - A clean end card with contact info

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Step 4

Step 4: Export the right sizes Export: - 9:16 for Reels/TikTok/Shorts - 1:1 or 4:5 for feeds - 16:9 for YouTube/website Then reuse the same project to generate a teaser + reminder + recap.

Create an open house video now

Open House Posting Schedule (T‑3 Days to After)

Use this repeatable cadence for every open house:
Where to post:
For a full weekly video calendar: Real Estate Video Marketing
Learn more

Explore More Sale Status Video Guides

Videos for every stage of the selling process

Open House

You are here

Just Listed

Just Sold

Foreclosure

Fixer Upper

FAQ: Open House Videos

How long should an open house video be?
Think in “cuts,” not one long video. For reach, a teaser or reminder works best at 10–20 seconds (vertical, big text overlays). For clarity, a quick walkthrough can be 30–60 seconds—just enough to show layout and the top 3–5 highlights. If you need a longer version for YouTube or a listing page, keep it under ~90 seconds and trim slow pans. Always end with one action: DM a keyword, tap a link, or book a tour.
Should I include the full address and price in an open house video?
It depends on your safety and workflow. Many agents share the neighborhood/submarket publicly, then provide the exact address via link, DM keyword, or event page. Price can be included if it’s part of your hook (“under $X” can work), but it’s optional—especially if you’d rather drive inquiries. Whatever you choose, make the date/time window unmissable on screen and keep your CTA consistent (e.g., “DM OPEN for address & details”).
Do open house videos work if I can’t film a full walkthrough?
Yes. A strong open house video can be built from 6–10 quick shots or even listing photos, as long as it has structure: hook → 3 highlights → time window → CTA. If you’re rushed, film: exterior, living, kitchen, primary, backyard, and one wow detail. Add large text overlays for the open house window and a DM keyword. Tools like ListingHub can turn photos/clips into multiple versions fast:
How do I capture leads from an open house video (not just views)?
Pick ONE low-friction conversion path and repeat it everywhere. The simplest is a DM keyword (OPEN / TOUR) that you can reply to with details. If you want cleaner lead data, use a lead form or a landing page with a calendar link. For the video itself, put the CTA on screen twice: once early (“DM OPEN for details”) and once as an end card. After the event, retarget viewers with a private tour offer or a “similar homes” list.
Can I run open house videos as ads without wasting money?
Yes—if you keep it local and time-bound. Use radius targeting around the property (plus adjacent neighborhoods), run a teaser 2–3 days before, then run a day-of reminder with a clear time window. Keep the creative short (10–15s), and optimize for messages/traffic/leads depending on your CTA. Then retarget anyone who watched with a private tour or “similar homes” offer. Full campaign structures:
How do I reuse open house content after the event?
Don’t let the footage die after Sunday. Turn the same assets into: (1) a recap for people who missed it, (2) a “just listed” highlight clip if the listing is new, and (3) a follow-up clip that answers a common question (price, HOA, schools, commute—whatever your buyers ask). If it sells, your “just sold” video becomes social proof for future sellers: Just Sold Video Scripts. For more reusable formats: