Turn one closing into seller trust—share results and process in a way that wins future listings (without sounding braggy).
A “just sold” post is more than an announcement—it’s proof that you can guide a transaction from strategy to closing. Done well, a just sold video builds credibility with homeowners and gives you a natural reason to start conversations. In this guide you’ll get: - Just sold video formats that generate seller leads (announcement, mini case study, market insight) - Copy‑paste scripts + CTA ideas (valuation, pricing plan, consultation) - A checklist for what to include (and what to avoid sharing) - A posting plan you can repeat after every closing Want to create a just sold video from a few photos in minutes? Real Estate Video Maker AI Need listing-launch content too? See: Just Listed Video Scripts Explore more video types: Real Estate Video Hub
you’re active in the market right now
you can explain what you did (prep, pricing, marketing, negotiation)
you understand a specific neighborhood and buyer demand The best just sold videos avoid “brag mode.” Instead, they teach:
you’re active in the market right now
you can explain what you did (prep, pricing, marketing, negotiation)
you understand a specific neighborhood and buyer demand The best just sold videos avoid “brag mode.” Instead, they teach:
Just sold videos are excellent for seller lead generation because the audience is obvious: homeowners in nearby neighborhoods. A simple ad strategy:
Creative: 15–25s “Just sold + what we did” mini case study Targeting: homeowners in the same zip codes/submarkets CTA: “Get a pricing plan” or “Request a valuation”
Audience: video viewers + page visitors Offer: “Prep checklist” or “Neighborhood report”
One strong just sold ad running steadily often outperforms many short bursts.
Step 1: Choose a just sold format Pick one: - Quick announcement (10–15s) - Mini case study (20–40s) - Market insight (30–60s) - Testimonial-style (if you have permission)
Step 2: Add approved assets and proof points Upload a few photos/clips, then add: - Neighborhood/submarket - 1–2 process points (what you did) - Result language you’re allowed to share - Seller CTA (valuation/pricing plan)
Step 3: Make the message seller-centric Instead of “look what I did,” try: - “Here’s what worked in this neighborhood…” - “Here’s the pricing/marketing plan we used…” Add a friendly invitation to talk, not a hard sell.
Step 4: Export and reuse Export vertical for short-form, plus a square version for feeds. Reuse the same template after every closing so your brand becomes instantly recognizable.
Step 1: Choose a just sold format Pick one: - Quick announcement (10–15s) - Mini case study (20–40s) - Market insight (30–60s) - Testimonial-style (if you have permission)
Step 2: Add approved assets and proof points Upload a few photos/clips, then add: - Neighborhood/submarket - 1–2 process points (what you did) - Result language you’re allowed to share - Seller CTA (valuation/pricing plan)
Step 3: Make the message seller-centric Instead of “look what I did,” try: - “Here’s what worked in this neighborhood…” - “Here’s the pricing/marketing plan we used…” Add a friendly invitation to talk, not a hard sell.
Step 4: Export and reuse Export vertical for short-form, plus a square version for feeds. Reuse the same template after every closing so your brand becomes instantly recognizable.
Step 1: Choose a just sold format Pick one: - Quick announcement (10–15s) - Mini case study (20–40s) - Market insight (30–60s) - Testimonial-style (if you have permission)
Step 2: Add approved assets and proof points Upload a few photos/clips, then add: - Neighborhood/submarket - 1–2 process points (what you did) - Result language you’re allowed to share - Seller CTA (valuation/pricing plan)
Step 3: Make the message seller-centric Instead of “look what I did,” try: - “Here’s what worked in this neighborhood…” - “Here’s the pricing/marketing plan we used…” Add a friendly invitation to talk, not a hard sell.
Step 4: Export and reuse Export vertical for short-form, plus a square version for feeds. Reuse the same template after every closing so your brand becomes instantly recognizable.
–1: 10–15s “Just Sold” announcement (simple + clean)
–4: Mini case study (what you did + one takeaway)
Neighborhood insight clip (what buyers are doing, what sellers should know)
–14: Seller CTA clip (valuation/pricing plan offer)
Videos for every stage of the selling process